2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Sony FP75 Photo Printer. PRESS RELEASE: Carry Creativity Along with Sony's Digital Photo Printers


Lightweight Picture Station™ Products Enhance and Personalize Your Prints

SAN DIEGO, Jan. 30, 2008 --To simplify the process of printing your digital pictures, Sony today introduced two photo printers with one-touch printing and in-printer photo editing features.

The transportable PictureStation DPP-FP95 or the DPP-FP75 photo printers can be taken to birthday celebrations, family reunions or scrapbooking parties. They produce lab-quality 4 x 6-inch prints in about a minute.

Get the Print You Want
Sony uses its Bionz™ digital imaging processor in the DPP-FP95 printer to offer optimized performance with Sony's Cyber-shot® and a (alpha) DSLR cameras. Each printer can access data in the picture files created from Sony® digital still cameras and use this data to create the best print based on the settings used when the photo was taken. This processor also delivers more creative functions so you can add personal touches to your printed photos without the need for a PC or editing software.

Create and Share
Creating keepsakes and scrapbooks becomes quick, simple and fun with the intuitive user interface and the 3.6-inch adjustable LCD screen on the DPP-FP95 digital photo printer. New scrapbooking templates offer several different photo layouts and backgrounds so you can select what you like and let the printer do the work.
To quickly correct common photo problems, the auto touch-up feature corrects exposure, sharpens focus, removes red-eye and smoothes the skin tones of people in your photos.

To share high-definition resolution photos before printing, the model features an HDMI output that connects to a Sony BRAVIA® HDTV or other compatible high-definition television set.

Editing Made Simple
The DPP-FP95 digital photo printer features a filter function that allows the modification of the colors in your image. For instance, the cross filter function can make the lights in a photo more dramatic while the partial color filter function lets you keep the center of a photo in full color and remove the color in other areas of the photo.
The paint filter function adjusts the image to appear as if were printed on canvas, and the monochrome and sepia filters let you create a more artistic black and white image from a color photo. The fish-eye filter lets you add a new perspective to a portrait or landscape picture. In addition, all images can be easily enlarged, cropped, and rotated from the on-screen display.

Compatibility and Convenience
The DPP-FP75 model offers a new icon-based menu system on its large, 3.5-inch screen. This model has basic editing functions that allow you to enlarge, reduce, rotate and adjust the color of your photos before you print. It is compatible with several types of flash memory cards, including Memory Stick PRO™, Memory Stick PRO Duo™, SD Memory Card, MMC, and xD- Picture Card. The DPP-FP95 printer also supports Compact Flash® and Microdrive flash memory cards.

Both new models are compatible with most PictBridge®-enabled cameras. To ensure a continuous color tone and to protect your prints from fading, both units also use dye-sublimation technology with SuperCoat 2™ laminate, a durable coating that protects photos from water, heat and fingerprints.

Sony offers several print packs of high-quality paper so printing with the new photo printers costs as little as 29 cents per print.

Pricing and Availability
The DPP-FP95 and DPP-FP75 digital photo printers will be available in April for approximately $200 and $150, respectively. The SVM- F40P and the F120P printer paper packs are available for $20 and $35, respectively. Both PictureStation models and the print packs can be purchased online at sonystyle.com, at Sony Style® retail stores, at military base exchanges and at authorized dealers nationwide.

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Sony DPP-FP95
Sony's  DPP-FP95 photo printer . Courtesy of Sony, with modifications by Zig Weidelich.
 

Sony DPP-FP75
Sony's  DPP-FP75 photo printer . Courtesy of Sony, with modifications by Zig Weidelich
 


Editor's Note: For additional information about Sony products, your readers can call toll-free (888) 222-SONY, or visit Sony's web site at www.sonystyle.com. Press releases and digital images are available for the news media at Sony Electronics' news and information site at www.sony.com/news.


(First posted on Wednesday, January 30, 2008 at 15:01 EST)

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