2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Kata logo. PRESS RELEASE: Kata Introduces the Gecko Shoulder Strap (GSS)


New Strap Boasts Unprecedented Level of Carrying Comfort and Ergonomics.

Las Vegas, NV (January 31, 2008) - In continuing a tradition of creating comfortable carrying solutions for photographers of all kinds, Kata is proud to introduce the Gecko Shoulder Strap (part # KT-VG-604-DH). The Gecko Shoulder Strap is a comfortable, lightweight and ergonomic carrying solution which ensures secure positioning for the photographer on the go.

Life doesn't stand still and no one knows this more than a photographer. As photographers find themselves increasingly mobile in an effort to catch the perfect shot, the need for comfortable and secure carrying of equipment grows. The GSS is a combination of material that is durable yet lightweight and comfortable. Tested at carrying loads of up to 44 lbs, the GSS is up to the task of carrying photographic gear on the run. With a technically advanced shoulder pad made up of high-tech, durable foam, photographers will hardly notice the weight.

The unique shape of the shoulder pad fits the grade of your shoulder to provide the optimal ergonomic carrying angle for your camera bag. Additional security is provided by the unique suction-shaped grips that naturally hold and align the undercarriage of the strap to the shoulder to prevent slipping. Just like the fingers of its famous namesake, these suction-shaped grips allow the Gecko Shoulder Strap to remain secure on your shoulder no matter what the shooting situation may be. Additional comfort is provided by integrated aeration slots that allow air to circulate between the strap and your shoulder to keep you cool.

To identify which carrying solution is suitable for a specific digital camera and gear, visit the Online Kata Bag Chooser at http://www.kata-bags.com/katabagchoosers/

Street Price: $14.00

The Gecko Shoulder Strap will be available through Bogen Imaging dealers. For additional product information and to locate a Kata dealer, please visit www.bogenimaging.us


About Bogen Imaging:
Bogen Imaging Inc is a leading distributor of key accessories brands for the photographic, video, cine and lighting production markets. Bogen is an international company within the Imaging Division of the Vitec Group, which owns the following leading, international brands: Manfrotto, Gitzo, Kata, National Geographic bags and Tripods, Avenger, and I.F.F. As the exclusive US distributor of Metz, Gossen, Elinchrom, Lastolite, Reflecmedia and Formatt Filters, Bogen offers the most complete range of exceptional camera and lighting accessories in the business. The Bogen Imaging international network covers the USA, Germany, France, Italy, UK and Japan.

For more information contact:
Bogen Imaging Inc.
565 East Crescent Ave
Ramsey, NJ 07446
Phone:(201) 818-9500.
Fax (201) 818-9177
e-mail: info@bogenimaging.com
Web: www.bogenimaging.us

Media Contacts:
Kyle Kappmeier
R&J Public Relations, LLC
(908) 722-5757
kkappmeier@randjpr.com
or
Larry White, Communications Manager
Bogen Imaging Inc.
(201) 818-9500 x-270
larry.white@bogenimaging.com

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Gecko Shoulder Strap. Courtesy of Kata, with modifications by Zig Weidelich. Click here for a bigger picture!


Gecko Shoulder Strap. Courtesy of Kata, with modifications by Zig Weidelich. Click here for a bigger picture!


(First posted on Thursday, January 31, 2008 at 15:16 EST)

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