2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

jill-e logo. PRESS RELEASE: jill-e designs Introduces New Camera Bags, Accessories at PMA '08


Bag 'Combos', Rolling Leather Bags, Point-n-Shoot Pouches at Sneak Peek, Booth U259

LAS VEGAS, January 31, 2008 -- PMA '08 is where jill-e designs -- which makes high-fashion, highly functional camera bags and accessories for the serious female photographer -- is displaying a broad array of its camera bags in new sizes, designs, colors and combinations, the company announced today. Those new offerings include:

* specially priced matched bag "combos" that bundle large rolling bags and medium shoulder bags
* a versatile all-leather large rolling bag with laptop compartment in striking red with black trim
* "pouch" bags for point-n-shoot cameras in four styles, including two suitable for the surf and sand

Visitors to the Photo Marketing Association trade show, Jan. 31-Feb. 2, Las Vegas Convention Center, can find these stylish, sturdy new members of the jill-e designs portfolio on display alongside the company's existing line of bags and accessories in Booth U259 (upstairs, South Hall). jill-e designs also is exhibiting selected products at Sneak Peek, the special PMA-sponsored press event taking place today at the convention center.

"We're rolling out our very best for the biggest photo event of the year," said jill-e designs Owner/Partner Jill Dorn. "With our new styles, colors and designs on display, we expect that our booth will be one of PMA's `places to be' for all the photo retailers who want to attract the growing numbers of female photographers who are serious about their craft and their image, by offering new and exciting photo accessories designed exclusively for them. jill-e designs is continuing to expand its product portfolio to satisfy the broadest possible range of wants and needs expressed by professional and advanced amateur woman photographers."

The company's newest products will be available this spring and summer on the jill-e designs web site and from the company's growing global network of retail photo stores and dealers, Dorn said. She said jill-e designs is on track with its business plan to steadily expand its product portfolio, including new lines that take the company into new but related market segments, and its worldwide distribution network.

jill-e designs employs designs, colors and materials that take essential photographic accessories far beyond the traditional male-oriented offerings, the company said. For example, professional camera bags typically have a large number of compartments and a large amount of padding to protect cameras and lenses, but they're composed of nylon or canvas -- plus they're utilitarian in appearance and usually black.

Camera bags from jill-e designs, on the other hand, incorporate the padding, protection and other attributes found in the best professional bags -- but they're created from such materials as leather and suede, designed with the flare of stylish purses and carry bags, and available in a variety of fashionable colors. In addition, they incorporate features important to women, such as additional pockets and a detachable personal pouch, jill-e designs said.

Information on all available jill-e designs camera bags and other accessories, as well as a complete list of specialty photo shops, dealers and web sites in the growing jill-e designs retail network, can be found at: www.jill-e.com.

About jill-e designs
jill-e designs, owned and run by women, designs and sells accessory products specifically for the professional and advanced amateur female photographer. The company's product portfolio emphasizes fashion and flair as well as "pro" functionality to satisfy both the aesthetic and performance needs of the serious female photographer. jill-e designs offers its products via its web site -- www.jill-e.com -- as well as through a network of specialty photo dealers, retailers and photo web sites. For information, contact jill-e designs at 1-888-HI-JILLE, or info@jill-e.com.

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(First posted on Thursday, January 31, 2008 at 22:59 EST)

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