PMA 2010 International Conference and Trade Show
Live Tradeshow CoverageFeb 21 - 23, 2010
Anaheim, California
Welcome to Imaging Resource's PMA 2010 Tradeshow Coverage! The Photo Marketing Association's Spring tradeshow is the largest photo-centric show in North America, and we'll be reporting for the twelfth straight year. Our coverage will will take a different turn this year, but will still include the latest news from the one of photography's largest tradeshows. Watch this space for new announcements as they happen!
Sunday's News (back to latest news)
| Sunday, February 21, 2010 |
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Pentax announces limited edition silver K-7
22:04 EST - Hoya Corp. has today announced a rather handsome-looking special limited-edition version of its Pentax K-7 prosumer single-lens reflex digital camera. The Pentax K-7 Limited Silver takes the existing K-7 body, and replaces several of the black body panels with silver-finished panels. These include the top and bottom panels, plus the upper surface of the popup flash strobe, and the panel comprising the bottom of the viewfinder prism and lens mount surround. The rear panel surrounding the LCD display retains its black finish, as do the textured hand... (More) |
Casio Z35, S7: Two new entry-level compacts
19:55 EST - Casio has introduced two new digital cameras for this year's PMA show, both entry-level units with affordable pricing. The Casio S7 and Casio Z35 are closely related, sharing the same lens, and similar image sensors as well as much of their firmware functionality. Although their 1/2.3-inch sensors do differ, both cameras have effective resolutions of twelve megapixels. The S7 and Z35 share a 3x optical zoom lens that has a rather tight 35.5mm wide angle, and a maximum aperture of F3.1 to F5.6 across the zoom range.... (More) |
PRESS RELEASE: Sony Highlights Alpha Concept Models And Other New Digital Imaging Products At PMA 2010
12:40 EST - ANAHEIM, CALIF. (PMA #2220), Feb. 21, 2010 – Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact ? (alpha) DSLR camera system that employs an Exmor™ APS HD CMOS sensor, which provides full AVCHD video capability. New concept ? products being shown include... (More) |
PRESS RELEASE: Sony Offers New Digital Imaging Accessories That Make Getting The Best Shot Under Water A Snap
12:39 EST - ANAHEIM, Calif. (PMA #2220), Feb. 21, 2010 – From taking photos of sea turtles just beneath the water’s surface to recording your first dive down to a beautiful coral reef, the new additions to Sony’s line of Cyber-shot® camera and Handycam® camcorder accessories ensure that you’re always ready to capture special underwater moments. Cyber-shot Fashion and Function... (More) |
PRESS RELEASE: Sony To Showcase Full Line Of Retail And Professional Photofinishing Products At PMA 2010
12:38 EST - ANAHEIM, Calif. (PMA Booth # 2220), Feb. 21, 2010 – Sony is displaying its growing family of retail and professional digital photofinishing solutions at the 2010 Photo Marketing Association Expo. Sony’s diverse product line now offers more features designed to meet the expanding digital photo printing needs of retailers and event photographers in a range of professional applications. ... (More) |
PRESS RELEASE: Perfectly Clear® iPhone Wins 2010 DIMA Vision Award As Distinct App Utilizing Leading Technology for Image Correction
12:38 EST - Fine-Tuning of Photos by Adjusting a Few Powerful Sliders and Presets Is Automatic, Quick and Fun ANAHEIM, Calif. (21 February, 2010) –– Athentech Imaging Inc.’s Perfectly Clear® iPhone – a powerful new application of the company’s world-renowned image-correction technology unveiled last fall – has received the 2010 DIMA Vision Award as one of 2010’s... (More) |
Sigma SD15: Further specifications revealed
03:40 EST - Rounding out its pre-PMA announcements, Sigma has offered significantly more information on its upcoming SD15 digital SLR. First announced in September 2008 at the Photokina tradeshow, the Sigma SD15 is a direct successor to the now rather long-in-the-tooth SD14 model, which first shipped in March 2007. The Sigma SD15's near-APS-C sized Foveon image sensor is unchanged from that in the SD14, and still yields a final image size of 4.7 megapixels. The SD15 is the first Sigma digital SLR to receive a TRUE-branded image... (More) |
Sigma DP2s: Faster AF for the 41mm Foveon compact
03:24 EST - Sigma has today unveiled its new DP2s digital camera, a relatively minor update to the existing DP2 model which launched in September 2008. Like its predecessor, the Sigma DP2s is based aorund a near-APS-C sized Foveon image sensor, which yields a final image size of 4.7 megapixels. The DP2s' 41mm-equivalent lens has a maximum aperture of f/2.8. Changes since the original DP2 are largely restricted to firmware and software, with the sole notable hardware change in the Sigma DP2s being the imprinting of icons directly into several of... (More) |
Sigma DP1x: 28mm Foveon compact gets a refresh
03:07 EST - As the PMA show kicks off in Anaheim, California, Sigma has announced a refresh of its DP1 compact camera in the form of the Sigma DP1x. The DP1x retains the DP1's near-APS-C sized image sensor, which yields a final image size of 4.7 megapixels. The lens featured in the DP1x is also identical to that of its predecessor, being a fixed 28mm-equivalent with an f/4.0 maximum aperture. The big change in the Sigma DP1x is the use of Sigma's latest "TRUE II" image processor, as previously featured in the Sigma DP2. TRUE... (More) |
PRESS RELEASE: SIGMA 85mm F1.4 EX DG HSM announced
02:42 EST - The Sigma Corporation is pleased to announce the new Sigma 85mm F1.4 EX DG HSM. This large aperture medium telephoto lens optimized for use with digital SLR cameras features a focal length of 85mm, ensuring a natural perspective. The large aperture of F1.4 is especially ideal for portrait and low light photography. When used on digital cameras with an APS-C size image sensor, the lens effectively... (More) |
PRESS RELEASE: SIGMA APO 70-200mm F2.8 EX DG OS HSM announced
02:26 EST - The Sigma Corporation is pleased to announce the new Sigma APO 70-200 F2.8 EX DG OS HSM. This large aperture telephoto zoom lens incorporates Sigma’s original Optical Stabilizer function. The lens covers a medium telephoto range of focal lengths from 70mm to 200mm and has a large maximum aperture of F2.8 throughout the entire zoom range. The OS (Optical Stabilizer) function offers the use... (More) |
PRESS RELEASE: SIGMA APO 50-500mm F4.5-6.3 DG OS HSM announced
02:19 EST - The Sigma Corporation is pleased to announce the new Sigma APO 50-500mm F4.5-6.3 DG OS HSM. This is a 10x high zoom ratio ultra telephoto zoom lens incorporating Sigma’s original Optical Stabilizer function. This lens covers a wide range of focal lengths from 50mm to 500mm ultra telephoto. The OS (Optical Stabilizer) function offers the use of shutter speeds approximately 4 stops slower than... (More) |
PRESS RELEASE: SIGMA 17-50mm F2.8 EX DC OS HSM announced
02:06 EST - The Sigma Corporation is pleased to announce the new Sigma 17-50mm F2.8 EX DC OS HSM. This large aperture standard zoom lens is designed for digital SLR cameras and incorporates Sigma’s efficient OS function. It is a compact lens with an overall length of just 91.8mm (3.6”). This lens covers a focal length from 17mm wide angle and offers a large aperture of F2.8 throughout the entire... (More) |
PRESS RELEASE: SIGMA 8-16mm F4.5-5.6 DC HSM announced
01:59 EST - The Sigma Corporation is pleased to announce the new Sigma 8-16mm F4.5-5.6 DC HSM. This is the first ultra wide zoom lens with a minimum focal length of 8mm, designed specifically for APS-C size image sensors. This lens has an equivalent angle of view of a 12-24mm lens when used on digital cameras with an APS-C size image sensor. The wide-angle of view from 121.2 degrees* produces striking images... (More) |
PRESS RELEASE: New optical glass FLD (“F” Low Dispersion)
01:15 EST - The Sigma Corporation (COO: Kazuto Yamaki, Kawasaki-Shi, Kanagawa) is pleased to announce that FLD (“F” Low Dispersion) glass, which has a performance equal to fluorite glass, has been adopted and used in our new high performance lenses. FLD glass is the highest level low dispersion glass available with extremely high light transmission. This optical glass has a performance equal to fluorite... (More) |