$449 FinePix 2800 Zoom Shares Features with Higher-End FinePix Models

ELMSFORD, NY, September 11, 2001 - The leader in digital photography innovation and design, Fuji Photo Film U.S.A., Inc. today debuts the FinePix 2800 Zoom, the company's latest mid-range digital camera. Incorporating some of the fun and useful features found in Fujifilm's high-end consumer cameras, the FinePix 2800 Zoom is a user-friendly, point-and-shoot model that can make the novice photographer feel like a professional.

Equipped with Fujifilm's Advanced Color Technology and a two megapixel CCD, the FinePix 2800 Zoom delivers world-renowned Fujifilm color to 4x6, 5x7 and 8x10-inch prints. Its most striking feature is a 6x optical zoom lens - the same zooming power that can be found on Fujifilm's critically acclaimed FinePix 6900 Zoom digital camera - which brings the distant photographer much closer to the action. The camera is fully automatic, making picture taking a snap for the entire family and camera-to-computer image transfers occur in a flash with the FinePix 2800 Zoom's USB connectivity. Picture viewing is a pleasure as well with Fujifilm's supplied FinePixViewer software that automatically launches the moment pictures are downloaded to a computer. For some added fun, the FinePix 2800 Zoom can attach voice notes to pictures and record video with sound, just like the stylish, F.A. Porsche designed, FinePix 4800 Zoom and FinePix 6800 Zoom. Plus, the FinePix 2800 Zoom can operate as a PC-cam for computer-to-computer video conferencing.

The FinePix 2800 Zoom is the most recent addition to Fujifilm's 2001 digital camera lineup, adding to one of the most diverse product offerings in the industry. For example, with their traditional point and shoot controls, Advanced Color Technology and sub-$250 price points, Fujifilm's FinePix A-Series cameras (A101 and A201) are the perfect first-time digital cameras for many consumers. For picture takers who want a little more than just basics along with some fun features and Fujifilm's Advanced Color Technology, the mid-range FinePix 2600 Zoom and FinePix 2800 Zoom fit the bill. As the category's premiere point-and-shoot cameras, the FinePix 4800 and FinePix 6800 offer head-turning good looks, a bevy of digital features and outstanding picture color thanks to Fujifilm's proprietary Super CCD and High Definition Color technologies. And the manual features and controls of the FinePix 6900 Zoom and FinePix S1 Pro will appeal to advanced amateurs and professional photographers alike.

"Whether it's an entry level A-Series camera or a professional model like the FinePix S1 Pro, Fujifilm has a quality digital camera that meets the needs of just about every photographer," said Darin Pepple, Brand Manager, Consumer Digital Products, Consumer Markets Division, Fuji Photo Film U.S.A., Inc. "The FinePix 2800 fits right into our mid-range of cameras, offering the point-and-shoot convenience that many consumers crave along with some special features that should make it all the more appealing."

Even with its impressive 6x optical zoom lens, the FinePix 2800 Zoom still measures a compact 3.7" W x 3.0" H x 2.8" D and weighs only 9.5 ounces, without batteries. Bundled accessories include a 16MB SmartMedia™ storage card, four AA Alkaline batteries, shoulder strap and USB and video cables. In addition to Fujifilm's FinePixViewer, other bundled software includes Fujifilm's DP Editor and Adobe� PhotoDeluxe� 4.0. Available in October 2001, the FinePix 2800 Zoom will carry a price of $449.

Fujifilm Makes Digital Photography Easy
The introduction of the FinePix 2800 Zoom further supports Fujifilm's commitment to making digital photography more accessible by simplifying the technology and providing the education needed to make informed purchasing decisions. The FinePix "Picture of America™" Tour (www.fujifilm.com/finepixtour) is currently traveling the country, educating consumers about the fun and ease of digital photography by showcasing Fujifilm's complete line of digital imaging and information products, services and e-solutions.

In addition, the company recently announced its involvement with Mircrosoft's new Windows® XP™ operating system. Fujifilm's FinePix 2800 Zoom along with all current and future FinePix consumer digital cameras will be fully compatible with Windows XP. Plus, Fujifilm will be involved in the fulfillment of Microsoft Windows XP online printing service orders, providing users with high quality photographic prints and enlargements of their digital images.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer of imaging and information products. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging and information products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country.

For more information on Fujifilm products, call 1-800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

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SmartMedia� is a trademark of Toshiba Corporation
Windows® and Windows XP™ are trademarks of Microsoft Corporation