Palm-sized StyleCam 4-in-1 digital camera is packed with features and includes top software titles at only $69.99

Milpitas, Calif., October 3, 2001-- SiPix, Inc., The Digital Imaging Appliance Company, today announced it has added the smallest, lightest and most affordable digital camera to its line of imaging products, the SiPix StyleCam. The StyleCam has the fashion and technology world focusing on SiPix for combining high-end imaging features into a stylish go anywhere digital accessory. At $69.99 this sleek and elegant camera is designed to be simple to use while allowing users to capture stunning images at the spur of the moment.

Busy lifestyles require portability and the StyleCam weighs in at only 2.6 ounces. But the small size doesn't limit the performance. The StyleCam is a four-mode digital camera, which includes USB video, video conferencing, digital still and Streaming Snapshot(tm) functionality ensuring that every event can be digitized quickly and easily, in shareable video and still formats. The camera includes 8MB of built-in memory to capture up to 180 pictures, and utilizes an advanced CMOS sensor yielding crisp, Internet-ready 640 x 480 pixel images.

"The StyleCam is designed to be an easy and fun, anytime, anywhere accessory for the digital lifestyle market," said Michael Weizer, director of product marketing for SiPix, Inc. "By combining an amazing bundle of software with video, teleconferencing, streaming and still imaging technology into a business-card-sized camera, SiPix is taking the best and making it affordable for the rest of us."

"SiPix continues to introduce new, easy-to-use digital cameras that are appealing to the broader consumer market," says Michelle Slaughter, market research analyst, digital photography trends, of InfoTrends Research Group. "The StyleCam is a stylish little camera with an extensive software bundle at an affordable price. The StyleCam offers consumers an easy way to start capturing and sharing their own digital photos without paying a high price."

StyleCam features include a macro mode, a 10-second self-timer and auto power off. In Streaming Snapshot mode, the StyleCam can rapidly capture up to 180 pictures at three frames per second. With the included StyleCam AVI Maker, users can stream together their rapidly captured snapshots to make AVI movies of up to 45 seconds in length.

Pricing, Support and Warranty

The StyleCam will retail for $69.99 and ship with an impressive software suite from ArcSoft, including PhotoImpression 2000, a powerful, yet easy-to-use photo editing and creative design program; VideoImpression, a self running video creation software application; PhotoFantasy 2000, an image entertainment program that combines personal photos with a wide variety of background images; and PhotoMontage 2000, a unique entertainment program that transforms digital photos into a "montage" -- creating a single image out of thousands of micro-images. The impressive bundle also includes Inetcam's iVista which enables peer-to-peer video conferencing online. AVI movies can also be compiled with the SiPix AVI Maker.

The StyleCam is backed by a one-year warranty and toll-free technical support offered for one year from purchase. The toll-free technical support number is 866-888-1678, and is available Monday through Friday, 8 a.m. to 6 p.m. Pacific Time, and on Saturday from 9 a.m. to 5 p.m. Pacific Time. Lifetime technical support is available at no additional charge at 408-719-5076 with the same hours as above.

About SiPix, Inc.

SiPix, Inc., a wholly owned subsidiary of SiPix Group Limited, is a leader in the manufacturing and delivery of digital imaging appliances for the consumer market. The company's portfolio of innovative and intuitive image capture and image output products provides a complete product and service chain, from capture to print, and from hardware to media. The company is based in The Silicon Valley, with regional offices in Europe and throughout Asia. For more information, go to www.sipix.com

All trademarks and registered trademarks mentioned herein are the property of their respective owners and are hereby acknowledged.

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