|SONY STRENGTHENS FD MAVICA DIGITAL CAMERA LINE WITH TWO NEW DUAL-MEDIA MODELS|
New Cameras Leverage Benefits of Standard Floppy Disk and Flash Media
LAS VEGAS (CES, Booth #N109-N114), Jan. 7, 2002 ? To bolster its market-leading FD Mavica® camera line, Sony Electronics introduced two versatile new digital still cameras today, the MVC-FD100 and MVC-FD200 models. Both offer the flexibility of the dual-media concept by recording directly to both Memory Stick® flash media and a 3.5-inch standard floppy disk. Designed to leverage the benefits of both media, the new cameras are functional and practical for numerous consumer and business applications.
"It's like having a PC with image management capability built right into your camera," said Takashi Kondo, senior vice president of the Digital Imaging Products Division at Sony Electronics. "By choosing and selecting the media they record to, then transferring images between the two media, consumers can determine exactly which images to keep on the higher-capacity Memory Stick media and which ones to copy onto a universal floppy disk for sharing."
High Resolution in a Compact Chassis
With a slimmed-down frame, the MVC-FD200 model is Sony's smallest FD Mavica camera to date. Quality 4" x 6" prints can be made with the images captured by the camera's 2.0 effective megapixels (2.1 megapixel gross CCD), 3X optical zoom, 12-bit processor and intelligent flash with red eye reduction. The camera also offers MPEG movie video mode, ClipMotion animated GIF mode for special effects, video and USB outputs and Sony's AccuPower® meter and InfoLithium® battery system for maximum shooting time.
This camera will be available in February for about $500.
Getting a Grip on Digital Images
The 1.2 effective megapixel (1.3 megapixel gross CCD) MVC-FD100 camera also bears a new, streamlined shape with a reinforced rubber grip for better handling. Capturing still images is made easy with a 3X optical zoom, hi-speed auto focus, intelligent flash and the up-to-the-minute display of remaining battery time. Also available in February, this model will cost about $400.
An Imaging Institution
By recording images to universally recognized media, Kondo said that the floppy-disk-based FD Mavica line has played an important role in Sony's digital still camera business growth, and in the development of the entire digital imaging industry. According to National Panel Data of Port Washington, NY, the continuing MVC-FD75 model has led the U.S. market in sales and units sold, throughout the past 21 months.
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