|Toshiba Shakes Up Digital Camera Market by Offering Four Megapixel Camera for Under $500|
LAS VEGAS, CA, January 11, 2002 (International Consumer Electronics Show) -- Toshiba Imaging Systems, a division of Toshiba America Information Systems, Inc., has taken a bold step by today slashing the price of its popular PDR-M81 four-megapixel digital camera to a barrier-shattering $499.
The camera was previously priced at $599 after a $100 mail-in rebate.
"With today's price move Toshiba now offers the lowest price available for any four-megapixel camera on the market, and effectively provides consumers with the most megapixels for their dollar," commented Doug Freck, Vice President & General Manager, Toshiba Imaging Systems. "Consumers who trust the Toshiba brand for their notebook computers, home theater components and other electronics will find that Toshiba digital cameras carry on the same traditional of outstanding value, performance and innovation."
The Toshiba PDR-M81 is a feature-rich camera that boasts brilliant 2400 x 1800 resolution, 6X optical/digital zoom capabilities, AVI digital movie making with audio recording, USB connectivity for ultra-fast downloading of photos to a PC or Mac, plus an all-glass Canon® lens. Combined with a handy SmartMedia® storage system and advanced five-mode flash system, the PDR-M81 represents the perfect fusion of photo excellence, versatile multimedia functionality and low cost of ownership.
Toshiba Imaging Systems made the announcement at the International Consumer Electronics Show in Las Vegas, Nevada, where it is displaying its full line of state-of-the-art digital cameras, including the Toshiba PDR-M71 three-megapixel model, recently designated "Best Buy" by PC World Magazine for all digital cameras under $500.
For information, U.S. customers call 1-800-288-1354. Fax, 1-800-470-9390. Or visit www.dsc.toshiba.com. To purchase the PDR-M81 and other Toshiba items on-line, consumers can go to www.shoptoshiba.com.
Headquartered in Irvine, California, Toshiba Imaging Systems is a division of Toshiba America Information Systems, Inc., and part of the $48 billion Toshiba Corporation, a global leader in high technology products with 307 major consolidated subsidiaries worldwide.
EDITOR NOTE: SmartMedia is a registered trademark of Toshiba Corporation.