Canon notifies dealers of EOS D60 pricing!|
(Tuesday, March 12, 2002 - 08:11 EST)
Say goodbye to the $2000 price barrier to true digital SLRs...
Canon USA has now notified dealers of official US pricing for its EOS D60 SLR digital camera, we hear. The dealer letter sets two prices for each of the EOS D60 bundles - the SLP (Suggested List Price) and the MAP (Minimum Advertised Price). The first is something you'll doubtless have heard of, but the second number is something a little more arcane - the lowest price that an authorised dealer is allowed to mention in print advertising. You might find retailers selling the camera below the MAP price (although this is unlikely early on whilst the camera is in high demand), but if so then they're not allowed to publically advertise their price.
The D60 "Kit", which includes BP511 battery pack, power adapter, DC coupler, power cable, interface cable, neck strap, software disk, Photoshop LE, eyecup, body cover, and video cable has a "suggested list price" of $2699, and MAP of $2199.
The "Body only", which includes interface cable, neck strap, software disk, Photoshop LE, eyecup, and body cover (in other words, no battery pack or power stuff) has a suggested list of $2499, and a MAP of $1999. Dealer net of course is less than both of these prices, so once supply catches up with demand, there is the potential that we could see unadvertised prices available that are below MAP. We don't expect prices a *whole* lot lower than MAP though, as there probably isn't a lot of margin between MAP and the Dealer's net price.