ELMSFORD, NY, August 1, 2002 - Fuji Photo Film U.S.A., Inc., today announced the introduction of the FinePix A200 and the FinePix 2650. These point and shoot models are perfect for the first-time digital picture-taker seeking an easy-to-use camera that has a similar look and feel to a traditional film camera with the added advantage of digital features.

Both the FinePix A200 and FinePix 2650 are 2.0 million effective pixel cameras. This allows for the developing of crisp and colorful pictures up to 8 x 10 inches in size. Consumers can develop their FinePix A200 and FinePix 2650 digital camera photos, just like film, at thousands of retail outlets nationwide.

"Digital photography is truly making its mark on the mainstream consumer," said Eric Thorng, Senior Marketing Manager, Consumer Digital Imaging Products, Consumer Markets Division, Fuji Photo Film U.S.A., Inc. "Fujifilm's FinePix 2650 and FinePix A200 provide the perfect combination of user-friendly controls with exciting digital features that consumers just entering the digital market can enjoy."

One of the most competitively priced cameras in its category, the FinePix 2650 will be available in September 2002 at a price of $249.99, featuring:

• Low Power Consumption - The FinePix 2650 is the only camera in its class that can operate on only two AA Alkaline batteries, enhancing the lightweight and compact qualities of the camera.
• Optical Zoom - A 3x optical zoom enables consumers to get closer to their subject, even when they aren't physically able to do so.
• Movie Recording - The FinePix 2650 can capture 20 seconds (320 x 240 pixels) of AVI digital video (without sound) at a speed of 10 frames per second, and can store up to 94 seconds on its bundled 16MB xD-Picture Card and up to 12.9 minutes on a 128 MB xD-Picture Card, making it ideal for summer vacations and other family activities.
• Video Conferencing - The camera's new PC-cam capabilities make it the only model in its price-range to offer this multi-functional offering.

The FinePix A200 will be available in September at a price of $179.95. Its features include:

• Lightweight - The FinePix A200 is the smallest and lightest camera in its category - measuring a mere 3.9" W x 2.5" H x 1.6" D and weighing only 4.7 ounces.
• Movie Recording - The FinePix A200 is the only camera in its category to offer movie recording. Users can record approximately 20 seconds of AVI video without sound and can store up to 94 seconds on the camera's bundled 16MB xD-Picture Card, and up to 12.9 minutes on a 128 MB xD-Picture Card.
• Video Conferencing - The A200 is the only camera in its category to provide users with PC-cam and video conferencing capabilities.

The FinePix A200 and FinePix 2650 each come bundled with two AA Alkaline batteries, USB cable, hand strap, 16MB xD-Picture Card, FinePixViewer, ImageMixer VCD for FinePix, DP Editor and Apple QuickTime™ 5.0. Each of the cameras will be available for purchase in September 2002 priced at $179.99 and $249.99, respectively.

New xD-Picture Card Storage Media:
The FinePix A200 and FinePix 2650 each support the new xD-Picture Card. Jointly developed by Fuji Photo Film Co., Ltd. and Olympus Optical Co., Ltd., xD-Picture Card is the smallest storage format of its kind on the market - comparable in size to a penny, measuring just 0.79" x 0.98" x 0.07" and weighing less than one-tenth of an ounce - with the potential for up to 8GB storage capacity in a single card. This unprecedented combination of small size and large capacity will allow Fujifilm and other companies to manufacture sleeker and lighter cameras than ever before.

In addition, the xD-Picture Card was designed with fast read/write capabilities for smooth digital camera operations. A 16 or 32MB card can record data at 1.3MB/second. A 64MB card or higher can record data at 3MB/second and both offer a read speed of 5MB/second. The card was also designed to minimize power consumption, saving battery life.

The xD-Picture Card initially will be available for purchase in 32MB, 64MB and 128MB capacities at competitive pricing of $29.99, $49.99 and $89.99, respectively. A 256MB card is planned for later this year (16 MB cards will be included with each camera).

PCMCIA and CompactFlash Card adapters will be available, allowing use of xD-Picture Card in a variety of cameras and other devices.

Fujifilm Makes Digital Photography Easy
Fujifilm's FinePix digital camera line-up supports the company's commitment to making digital photography more accessible to consumers by simplifying the technology and providing the education needed to make informed purchasing decisions. The FinePix "Picture of America™" Tour (www.fujifilm.com/finepixtour) features the FinePix Truck, which is traveling the country for a second year, educating consumers about digital photography. The tour highlights Fujifilm's complete line of shoot, store, print and share digital photography solutions.

And as it has done so successfully for its extensive line of film cameras, Fujifilm offers a choice of services and products for Digital Camera Developing - the printing of digital pictures. At retail outlets nationwide, Fujifilm's Printpix and Aladdin self-service kiosks and Frontier Digital Lab Systems offer the ease, cost effectiveness and professional quality of traditional print services for digital photographers. To find a retailer nearest them that offers Fujifilm digital camera developing services, consumers are encouraged to visit www.fujifilm.com and click on the link to "Fujifilm's Digital Camera Developing Service Locator."

About Fujifilm
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems,
drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

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