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Nikon donates Coolpix digicams for kids
(Friday, August 16, 2002 - 03:14 EDT)

We always like to see leaders of the digital imaging industry giving something back, be it to charities that do so much good work around the world, or to help educate kids and get them interested in photography.

We were pleased today, then, to see a press release from Nikon Inc. detailing a partnership with Circuit City to provide 34 Coolpix 2500 digital cameras as prizes for the ImageMakers contest which is being run by Circuit City and Boys & Girls Clubs of America. Winners will not only get their digital cameras as prizes, but they'll get the chance to use them at ESPN's X Games VIII in Philadelphia
August 16-18 - and maybe get interested in becoming sports photographers...

Kudos to Nikon and its partners for getting involved in a worthy cause!

Original Source Press Release:


MELVILLE, NY - August 15, 2002 - For a child, the only thing cooler than attempting high-flying skateboard stunts and bike tricks would be a chance to go behind-the-scenes to see their favorite extreme sports pros defy gravity and capture the thrill with their own Nikon Coolpix® 2500 digital camera. With the help of Nikon® (www.nikonusa.com ), the 24 winners of Boys & Girls Clubs of America's ImageMakers National Photography Contest will do just that at ESPN's X Games VIII in Philadelphia August 16-18, becoming action sports photographers for the weekend.

Nikon has donated 34 Coolpix 2500 digital cameras as prizes for the ImageMakers contest to help Circuit City and Boys & Girls Clubs of America make contest winners' dreams come true. Through a $3 Million, 3-year sponsorship, the Circuit City Foundation has allowed Boys & Girls Clubs of America to develop and implement a state-of-the-art photography curriculum and implement numerous enhancements to the 41-year old contest. More than 700 Boys & Girls Clubs across the nation held local contests in 2002, nearly tripling participation from previous years.

Local contest winners moved on to regional and national competitions, vying for the opportunity to become photographers at the X Games in August. This lucky group of winners will then be matched up with professional photographers and given access to shoot their own digital photos of the extreme athletes for two days.

"We are very excited to offer our support to Circuit City and Boys & Girls Clubs of America as they expand their programs for children to promote the development of creativity through photography," said Jerry Grossman, vice president, Marketing, Consumer Digital Products at Nikon Inc. "Providing Coolpix 2500 digital cameras to the ImageMakers winners for their extreme sports photo assignment is a natural fit for Nikon. It emphasizes both the importance of education and promotes using photography as a great vehicle for expression as well as a chance to get in on the action."

ImageMakers winners will work with their Nikon digital cameras to snap great action shots throughout the weekend including events like skateboarding, BMX bike stunts, motocross and in-line skating.

About Nikon
Nikon Inc., the world leader in precision optics, 35mm and digital imaging technology, is recognized for setting new standards in product design and performance in consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Advanced Photo System cameras; 35mm compact cameras; Coolpix® compact digital cameras; Coolscan® digital film scanners; Nikonos® underwater photographic systems; and Nikon sports and recreational optics. The company plays an active role in supporting aspiring and advanced photographers through a variety of organizations, educational programs, events and workshops. For product information, contact Nikon at (800) NIKON-UX or visit www.nikonusa.com , which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

About Boys & Girls Club of America

Boys & Girls Clubs of America comprises a national network of 3,000 neighborhood-based facilities annually serving more than 3.3 million young people, primarily from disadvantaged circumstances. Key Boys & Girls Club programs emphasize educational achievement, career exploration, drug and alcohol avoidance, health and fitness, gang and violence prevention, cultural enrichment, leadership development and community service.

About Circuit City

With 605 Circuit City Superstores and 17 mall-based Circuit City Express stores, Circuit City operates more consumer electronics specialty Superstores in more markets than any other retailer. Circuit City's online site, CircuitCity.com, offers an integrated clicks-and-mortar experience with a comprehensive selection of consumer electronics, personal computers, movies, music and games; extensive product information; and Express Pick-up, which allows customers to order online and pick up in the store. Headquarters for Circuit City Stores, Inc. are located in Richmond, Va.


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