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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Sharp Displays the Ultimate in Design and Home Entertainment Technology at CEDIA Expo 2002


New High Definition DLP(TM) Front Projector, AQUOS(TM) Liquid Crystal Televisions, High Definition Plasma Televisions and 1-Bit(TM) Digital Audio Systems Lead Stylish, Advanced-Performance Showcase

MINNEAPOLIS--Sept. 27, 2002-- Sharp Electronics Corporation will exhibit new high style, high-performance consumer electronics products designed to elevate the modern home theater at the 2002 Custom Electronic Design & Installation Association (CEDIA) Expo.

The booth will showcase Sharp's latest audio, video and display products in numerous lifestyle settings, demonstrating Sharp's ongoing commitment to enhance the consumer's home entertainment experience.

The highlight of Sharp's exhibit will be the XV-Z10000U high definition digital light processing (DLP) home theater front projector - the much anticipated next generation to Sharp's critically-acclaimed front projection products. In addition, Sharp will demonstrate its new 1-Bit personal and home-theater-in-a-box systems, AQUOS Liquid Crystal Televisions, high definition capable widescreen Plasma televisions, DVD players, Viewcams®, digital still cameras and mobile DLP front projectors.

"Sharp is proud to be at CEDIA to showcase the ultimate in home theater, Liquid Crystal Television and digital audio products, delivering the next level of performance to consumers and the industry," said Bob Scaglione, vice president of marketing, Consumer Electronics Group, Sharp Electronics Corporation. "The XV-Z10000U, AQUOS and 1-Bit audio systems represent Sharp's next step in high-end home electronics, continuing our tradition of high-tech, high-style product offerings, designed to enhance our consumers' lives."

Sharp will highlight the following consumer electronics products at CEDIA. For additional details, please see individual product announcements.

DLP(TM) Front Projection

SharpVision High Definition DLP Home Theater Front Projector (model XV-Z10000U). SharpVision's new XV-Z10000U DLP(TM)front projector provides the ultimate in home theater entertainment. Utilizing the new Texas Instruments Mustang/HD2 DLP chip set, the XV-Z10000U provides a 16:9 aspect ratio with a native resolution of 1280 x 720 pixels. New features include a switchable contrast/brightness function that allows previously unattained contrast ratios in the high contrast mode. Sharp's new and improved second generation Computer & Video Integrated Composer (CV-IC II) System provides state-of-the-art, proprietary video scaler circuitry that upconverts standard signals to the native HD resolution of the projector. Also added as an upgrade from the original XV-Z9000U model is a DVI terminal capable of High Definition Content Protection (HDCP) protocol, which ensures compatibility with next generation high definition set-top boxes making the XV-Z10000U the perfect solution for today as well as tomorrow. The DVI input is also Home Theater PC (HTPC) compatible. The XV-Z10000U will be available in December for a manufacturer's suggested retail price (MSRP) of $10,995.95.
Sharp Personal Home Theater (model DT-200). The Sharp DT-200 Personal Home Theater features Texas Instrument DLP technology and is ideal for consumers new to front projection products. It comes equipped with a short-throw lens and a lens shift feature with a 1.2x zoom, making home theater projection possible even in smaller rooms or outdoors. Weighing just over seven and a half pounds, the Sharp DT-200 can easily be moved from room to room. It delivers brilliant clarity and features an extremely high contrast ratio of 1200:1, high brightness at 600 ANSI Lumen, and 2D keystone correction, enabling the user to position the projector almost anywhere without picture distortion. The Sharp DT-200 is also available with an optional table stand and pop-up screen or can be mounted with an optional ceiling mount adapter, for an instant and ultimate home theater set-up right out of the box. The Sharp DT-200 will be available in October for an MSRP of $3,999.95.
SharpVision DLP Front Projector (model XV-Z90U). SharpVision's newest DLP front projector was designed for the discerning consumer who prefers a high-end, high-performance projector. It is outfitted with a 1.2x zoom long-throw lens, so the projection distance is suited for larger rooms. Boasting a .55-inch DLP chip, the XV-Z90U provides incredible clarity and depth of field, with 1200:1 contrast ratio and 800 x 600 resolution. It features high brightness at 600 ANSI Lumen with 2D keystone correction, enabling the user to position the projector almost anywhere without picture distortion. Optional ceiling mount, pop-up screen and table stand also available. The XV-Z90U will be available in October for an MSRP of $3,999.95.
AQUOS Liquid Crystal Television

New Sharp 4:3 AQUOS "E-series" models (models LC-13E1U, LC-15E1U and LC-20E1U). The AQUOS E-series features a sleek and minimalist style, ideal for wall installations, with speakers on the bottom of the TV, and a body that is significantly narrower than other AQUOS models. It also includes a removable easel-style table stand. Boasting new color availability, including black, silver and white models, the AQUOS fits seamlessly into any decor. All models use Advanced Super View panels featuring Sharp's proprietary - more - Black TFT. The 20-inch models, LC-20E1U (silver), LC-20E1UB (black) and LC-20E1UW (white), are available for an MSRP of $2,499.95. The 13-inch models, LC-13E1U (silver), LC-13E1UB (black) and LC-13E1UW (white), are available now for an MSRP of $1,199.95 and the 15-inch models, LC-15E1U (silver), LC-15E1UB (black) and LC-15E1UW (white), are available now for an MSRP of $1,499.95.
New Sharp 4:3 AQUOS "C-series" models (models LC-13C3U-S, LC-15C3U-S and LC-20C3U-S). The AQUOS C-series features an eye-catching silver design with speakers and a subwoofer on the bottom of the unit to deliver 2.1-channel, bass-rich audio. All models use Advanced Super View panels featuring Sharp's proprietary Black TFT. The 20-inch model, LC-20C3U-S, will be available in November for an MSRP of $2,499.95. The 13-inch model, LC-13C3U-S, will be available in December for an MSRP of $1,199.95. The 15-inch model, LC-15C3U-S, will be available in December for an MSRP of $1,499.95.
AQUOS with PC Card Slot technology (models LC-15B1U and LC-20B1U). A built-in PCMCIA card slot, compatible with virtually any removable media card, enables the viewing of digital photographs on these AQUOS Liquid Crystal TV models. The photos can be viewed individually, as a slide show, or in index view to display nine pictures at once, without connection to a PC. These models also use Advanced Super View panels featuring Sharp's proprietary Black TFT. The LC-15B1U and LC-20B1U are available for an MSRP of $1,699.95 and $2,699.95, respectively.
AQUOS Liquid Crystal Televisions in 13-, 15- and 20-inch screen sizes (models LC-13B2UA/B, LC-15B2UA/B and LC-20B2UA/B). The original AQUOS models (B2U series), featuring a sleek design, less than three inches thin, are now available in black in addition to silver. The AQUOS TVs feature Advanced Super View panels with Sharp's proprietary Black TFT for extremely wide (170 degree) viewing angles, a high contrast ratio (500:1), and an elegant, stylish design. The LC-13B2UA (silver) and LC-13B2UB (black) models are available for an MSRP of $1,199.95. The LC-15B2UA/B models are available for an MSRP of $1,499.95 and the LC-20B2UA/B models are available for an MSRP of $2,499.95.
16:9 widescreen AQUOS Liquid Crystal Televisions in 22- and 30-inch screen sizes (models LC-22SV2U and LC-30HV2U). The LC-22SV2U and LC-30HV2U are the first widescreen models from Sharp's AQUOS Liquid Crystal Television line. The 22-inch model (WVGA display resolution) has an Advanced Super View panel with Sharp's proprietary Black TFT coating for reduced glare. The 30-inch AQUOS is HDTV-compatible (WXGA display resolution), including a separate Audio Video Computer (AVC) system with component video and computer (PC) input/outputs. The LC-22SV2U is available for an MSRP of $3,799.95 and the LC-30HV2U is available for an MSRP of $6,999.95.
SharpVision High Definition Plasma Televisions

50- and 43-inch High Definition Plasma Televisions (models PZ-50HV2U and PZ-43HV2U). These models offer the excitement of HDTV-capability, widescreen viewing (16:9 aspect ratio), high brightness, and an unprecedented contrast ratio at 830:1. In addition, a separate AVC system with component video and computer (PC) input/outputs, as well as two NTSC TV tuners, is included to maximize performance and minimize cable clutter. Model PZ-50HV2U is available for an MSRP of $11,999.95, and PZ-43HV2U is available for an MSRP of $8,999.95.
1-Bit Digital Audio

1-Bit Personal Audio Systems (models SD-EX111, SD-EX100 and SD-EX101). Sharp's revolutionary 1-Bit digital audio technology is now available in compact audio systems for any room in the home. Utilizing a 1-Bit digital amplifier for faithful and crisp sound reproduction that's almost indistinguishable from the original source, the SD-EX111/100/101 are ideal for those that appreciate high resolution sound in the home or office. These stylish systems also boast a half-mirror finish and are available with speakers (SD-EX100 & SD-EX101) or without for audio enthusiasts who prefer to choose their own components (SD-EX111). All three units are available for an MSRP of $499.95.
1-Bit Home-Theater-in-a-Box System (model SD-AT50DV). Combining digital surround sound with a slim, sophisticated look, Sharp's new all-digital personal home theater system is the first high-speed multi-channel 1-Bit digital amplifier system available for a mass consumer audience. Delivering crystal clear audio and video, the SD-AT50DV is an ideal solution for demanding home theater enthusiasts looking for an elegant audio system that can achieve superior performance and sound quality in a stylish and sleek design. The SD-AT50DV will be available in October for an MSRP of $799.95.
Digital Viewcam Camcorders

Megapixel Viewcam (model VL-MC500U). This new digital Viewcam camcorder is the first model to feature megapixel memory capture for high quality digital pictures and video. The new model has also been ergonomically designed to custom fit the user's hand. The VL-MC500U functions both as a full motion recorder and a digital camera. It comes equipped with a built-in flash, 8 MB multimedia card and a 270-degree rotating lens. The VL-MC500U is available now for an MSRP of $999.95.
Digital Still Cameras

New Sharp megapixel digital still cameras (models VE-CG30U and VE-CG40U). Sharp is entering the digital still camera market with two new megapixel cameras featuring Sharp's CG Silicon(TM) Liquid Crystal Display (LCD) technology. Both units are outfitted with a 1.5-inch high resolution color CG Silicon LCD screen and viewfinder, which will ensure a crisp preview to properly frame a photo. The VE-CG30U has a 3.3 megapixel CCD, while the VE-CG40U features a 4.0 megapixel CCD. Both models feature full manual and automatic options, and also have 3x optical zoom and 9x digital zoom, USB driver and interface, white balance control, image effects, and 16 MB SD card. The VE-CG30U is available for an MSRP of $499.95. The VE-GC40U is available for an MSRP of $599.95.
For more information on Sharp's full line of products, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, New Jersey 07430 or call 1-800-BE-SHARP. For SharpVision models, call 1-877-388-SHARP. For online product information, visit Sharp's Web site at www.sharpusa.com.

Sharp Electronics Corporation is the Mahwah, N.J.-based marketing and sales subsidiary of Japan's Sharp Corporation, a worldwide developer of the core technologies that are integral to shaping the next generation of home entertainment products, appliances, networked, multi-functional office solutions and mobile communication and information tools. Leading brands include AQUOS(TM) Liquid Crystal Televisions, 1-Bit(TM) audio products, the SharpVision® line of projection products, Viewcam® camcorders, Sharp Carousel® microwaves, Imager(TM) digital multi-functional systems, the Notevision® line of multi-media projectors, and the Zaurus(TM) Personal Mobile Tool. Sharp Electronics Corporation employs approximately 2,000 people throughout the U.S. supporting more than 50 product lines.

DLP is a trademark of Texas Instruments. All other trademarks are the property of their respective owners.


(First posted on Friday, September 27, 2002 at 10:54 EDT)

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