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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Dialog Semiconductor's logo. Click here to visit the Dialog Semiconductor website! PRESS RELEASE: Dialog Launches New Camera Module Product Family


KIRCHHEIM/TECK-NABERN, Germany, Nov. 11 -- Dialog Semiconductor Plc (Nasdaq & Nasdaq Europe: DLGS, Neuer Markt: DLG) has launched the first two products of a new family of standard CMOS image sensing modules. The DA3510 and DA3520 will enable high quality photo imaging and video capabilities to be embedded into next generation mobile phones and personal digital assistant (PDA) products. Key features include the unique XDR® 1) (extended dynamic range) technology, ensuring clear images are captured under widely contrasting ambient light, and best of class performance in low light conditions.

"The availability of VGA resolution in a compact camera module positions our products at the high end of the quality scale. They will allow manufacturers to develop handsets that can also double up as good quality still cameras, whereby the user can take high resolution pictures using the handset and transfer them to a computer or output device when returning to base," commented Roland Pudelko, CEO & president of Dialog Semiconductor.

Modules with and without image DSP

The DA3510 is more than just an image sensor with a lens. It is a full VGA (video graphics array) format digital camera module based on Dialog Semiconductor's proprietary color-CMOS sensor technology. The product comprises a VGA format sensor, dedicated image DSP (digital signal processing) device, customizable glass or plastic lens systems and a housing with a flexible connector. Full VGA resolution enables high quality pictures and precision color balance in the same size and for the same cost as other lower specified camera modules available on the market.

Dialog has also introduced the DA3520, for manufacturers requiring only an imaging module without DSP. This product provides the same high quality image as the DA3510.

Class leading low light performance and high dynamic range

Both products are aimed at applications requiring high quality pictures using low power. Key features that distinguish Dialog's technology are extended dynamic range (XDR® 1)), providing a response equivalent to human vision and film responses for the highest quality natural images plus a very small pixel size of 5.6?m x 5.6?m, providing better pictures in low light (minimum illumination of 2 lux). Also featured is the high performance, low power CMOS active pixel sensor technology that is capable of producing CCD quality digital images in VGA format for video or still imaging of up to 30 frames/sec.

Standalone camera system for portable applications

The DA3510 is a standalone camera system, requiring only a single supply (2.7V to 3.1V), clock and interface to control and transfer both still and motion pictures. This provides an image processing solution ideally suited to systems where the host processor cannot accommodate extra tasks. In a module size of just 10 x 10 x 8mm, including DSP, it supports pixel correction, provides a multiple image format and viewfinder support with a fixed focus lens system. In addition it handles automatic exposure control, variable light level calibration and image rotation functions. All the control features can be programmed and configured through a standard I2C compatible interface. Image data is output via a synchronous serial or parallel CCIR656 compatible interface.

Evaluation kit available

The DA3510 and DA3520 are available now for evaluation using a kit, which contains a detailed data sheet, CMOS camera module, interface card, PCI frame grabber card and PC software to control the module.

Notes to editors: XDR® is a registered trademark of Dialog Semiconductor

Reader enquiries should be directed to enquiry@diasemi.com, or call: +49- 7021-8050, fax: +49-7021-805100.

Information about Dialog Semiconductor

Dialog Semiconductor develops and supplies mixed signal component and system level solutions for wireless communications, automotive and industrial applications. Dialog's innovative products developed in 100% CMOS are used by major OEMs (original equipment manufacturers) across the world. The company focuses on high volume applications where it can exploit its mixed signal expertise, IP design library and effective execution from specification to delivery. The company is headquartered near Stuttgart, Germany with additional design facilities in the UK, the USA, Sweden, Austria and Japan. Dialog Semiconductor Plc is listed on the Frankfurt (Neuer Markt: DLG), on the NASDAQ (DLGS) and NASDAQ Europe (DLGS) exchanges and included in the Nemax50 since December 27, 2001.

Dialog Semiconductor's DA-3510 CMOS imager module. Courtesy of Dialog Semiconductor, with modifications by Michael R. Tomkins.


(First posted on Tuesday, November 12, 2002 at 00:32 EST) Source: Dialog Semiconductor Plc

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