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Toshiba's PDR-T20 digital camera. Courtesy of Toshiba Japan, with modifications by Michael R. Tomkins. Toshiba cuts PDR-T20 pricing
(Monday, January 6, 2003 - 17:56 EST)

Toshiba America has today announced a price cut on its PDR-T20 touch-screen digital camera.

First announced in the USA back in June, the PDR-T20 started shipping shortly afterwards at a price of $399. With today's announcement, the camera gets a 25% price-cut to $299.

The PDR-T20 features a 2 megapixel imager, 2x optical zoom lens and a touch-screen LCD display through which camera functions are controlled...

Original Source Press Release:

Toshiba Reduces Price of PDR-T20 Two-Megapixel Digital Camera to $299

IRVINE, CA, January 6, 2002 -- Toshiba Imaging Systems, a division of Toshiba America Information Systems, Inc., announced today that it has slashed the MSRP of its popular PDR-T20 2.0 megapixel camera by more than twenty-five percent.

Previously priced at $399, the Toshiba PDR-T20 is now available for an affordable estimated street price of $299. With its two-megapixel resolution, 6X total zoom, SD storage format and revolutionary touchscreen LCD, the PDR-T20 merges brilliant photo output with point-and-shoot convenience and low cost of ownership.

By featuring a touchscreen LCD, the PDR-T20 eliminates buttons, knobs and dials that may complicate the digital photographic experience. This benchmark achievement enables the user to navigate every camera feature except the zoom with a stylus just as they would a PDA. In addition, the camera's LCD sports a unique paint palette to draw and write on digital images, a feature highly valued by Realtors, contractors and insurance professionals who need to keep detailed notes for documentation and for sharing information with colleagues.

Heralded as one of the most innovative designs in the consumer digital camera category, the PDR-T20 has received excellent reviews since its introduction six months ago. According to Consumer Guide, the Toshiba PDR-T20 is: "a perfect starter camera. It's easy to use and produces great images for its resolution. The camera has very good quality glass optics and a 2X optical zoom. ACDSee image-editing software is included to let you perform some fairly comprehensive image editing."

The PDR-T20 packages its wealth of uncompromising photographic features and controls into a high tech-looking, silver metallic casing that combines pocketable dimensions with a distinctive sliding lens cover.

The PDR-T20 takes advantage of its superior 2.01 million-pixel CCD sensor to capture richly detailed 1600 x 1200 images with superior color reproduction. For an up-close feel, the sensor works hand-in-hand with a 2x optical zoom lens (equivalent to a 38-76 mm lens on a 35 mm camera), plus a 3x digital telephoto mode, resulting in 6x total zooming capabilities.

To assist in capturing the perfect picture, the camera's "Scene Mode" automatically makes the optimum settings according to the type of subject selected, such as portrait, landscape, sports and night view.

Other key features include a high-precision auto and manual white balance, exposure control set either automatically according to brightness or manually set for preferred compensation, a self-timer, multi-zone TTL metering, shutter speeds from 1 second to 1/1000 second, and a pop-up flash with auto, forced, suppressed and red-eye reduction modes.

The Toshiba PDR-T20 is a complete digital imaging solution for greater satisfaction. It ships with a 8MB SD card, USB cable, hand strap with stylus pen, camera bag, and an environmentally-friendly rechargeable lithium ion battery. The included CD-ROM comes loaded with ACDSee imaging software for Windows OS (98, 2000, ME, XP) and Macintosh OS, USB Drive and instruction manual. An AC Adapter is included to recharge the long-life battery while it is in the camera.

For more information, U.S. customers can call 1-800-288-1354. Fax, 1-800-640-8674. Or visit Toshiba on the Web at www.dsc.toshiba.com. Consumers are encouraged to visit www.shoptoshiba.com for convenient on-line shopping.

Toshiba Imaging Systems is a division of Toshiba America Information Systems, Inc. providing advanced imaging solutions to the consumer, industrial, medical and security markets. Products include digital still cameras, microminiature CCD cameras, monitors, timelapse VCRs, digital video recorders, and CCTV cameras.

With headquarters in Irvine, Toshiba America Information Systems, (TAIS) is comprised of multiple divisions that provide computer, communications and imaging products and services.

Products include industry leading portable computers, PDAs, mobile computing accessories, servers, including communications and portable servers, storage subsystems, cable modems, digital business telephone systems, voice mail, digital cameras, security systems and projectors.

TAIS provides sales, marketing, services and manufacturing for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America Inc., a subsidiary of Toshiba Corp., which is a world leader in high-technology and integrated manufacturing of electrical and electronic components, products and systems.

Toshiba has global sales of more than $50 billion and more than 300 subsidiaries and affiliates worldwide.


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