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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Pictographics Introduces inCamera® Digital Camera and Scanner ICC Profiling Software


New Photoshop® Plug-in Makes Creating ICC Profiles for Digital Cameras and Scanners Easy and Affordable

January 28, 2003-Burnsville, MN-Pictographics International Corporation, a leading developer of digital color technology software, has released inCamera®, a digital camera and scanner ICC profiling plug-in for Adobe® Photoshop. inCamera is based on Pictographics' widely acclaimed and proven digital camera and scanner profiling technologies and features an easy to use interface and a User Guide that explains how to successfully create and use ICC input profiles in Photoshop. inCamera is available for $149.95 at www.picto.com.

inCamera is designed to help the digital photographer achieve consistent, predictable color with any digital camera or scanner. It employs Pictographics' CandelaColor® Digital Color Technology to describe, with mathematical precision, the unique behavior and color properties of any digital camera or scanner through a process known as profiling. Utilizing the GretagMacbeth ColorChecker® or ColorChecker DC charts for digital cameras, or IT8 target or ColorChecker charts for scanners, inCamera evaluates the color data captured by the camera or scanner, compares the data to the known color values of the chart, and creates a custom ICC profile. The profile may then be applied to all images shot under similar conditions correcting the color distortions of the camera to produce a color corrected and profiled image ready for use in any project.

inCamera can also be used to profile scanners for negative film, heretofore an "untouchable" area of color management, because of the unavailability of IT8 targets for negative film. The process, based on the digital camera profiling technology and the ColorChecker charts, is described in the inCamera User Guide, an integrated on-line guide to creating and using input profiles in a Photoshop ICC color managed workflow.

"Getting the color right at the image capture stage of a color managed workflow is critical to the digital photographer and accurate ICC input profiles are essential to the process", says Wayne Huelskoetter, Pictographics president, "inCamera has been designed to help the photographer easily create accurate profiles and integrate them into the ICC workflow. It is another example of Pictographics commitment to provide our highly acclaimed digital color technology in software products that are easy to use, affordable and Make the Color Right™."

inCamera is compatible with Photoshop 5.0, 6.0, and 7.0 and the following operating systems: Macintosh 8.6, 9.2, and 10.1and 10.2 in both Native and Classic modes and Windows 98, Me, 2000, and XP.

About Pictographics
Pictographics International Corporation is a leading provider of digital color technology and advanced imaging applications including the award winning iCorrect® family of "point and click" color correction and editing software. Through technology license partners and end user products, CandelaColor® Digital Color Technology by Pictographics is used to "Make the Color Right"™ on digital images that are seen by hundreds of thousands of people every day as they read their newspapers, page through a catalog, see a billboard or a magazine ad, or watch an animated movie. Pictographics is located at 2216 East 117th Street, Burnsville, MN 55337, USA. TEL 952-894-6247, FAX 952-894-0784. www.picto.com, e-mail: picto@picto.com.

Copyright 2003 Pictographics International Corporation. inCamera®, iCorrect®, and CandelaColor® are registered trademarks of Pictographics International Corp. All trademarks referenced in this document, whether identified as trademarks or not, are the sole property of the legal owners of such marks. Pictographics makes no such claims to any such marks nor willingly misused or misapplied any marks.

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(First posted on Friday, January 31, 2003 at 04:30 EST)

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