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UMAX Ships 2.0-Mp Digicam/Webcam/MP3 Player for $149
By Mike Pasini, The Imaging Resource
(Tuesday, June 10, 2003 - 11:07 EDT)

UMAX Technologies, Inc. today announced the AstraPix 540, a 2-megapixel digicam that can morph into a camcorder, Web cam or MP3 player -- without morphing your wallet for more than $149.

The metallic AstraPix 540 features a self-timer, optical viewfinder, 16-level digital zoom that captures images at 1600x1200 pixels. The camera can also capture AVI video clips at 320x240 pixels at 15 fps. In Web cam mode, it captures and streams video at 320x240 pixels at 30 fps. The AstraPix 540 can capture rapid images in continuous mode at three pictures per shot in 1280x1024, it also features a 1.6-inch TFT display and TV output to preview and share images and video with business associates, friends and family.



The AstraPix 540 offers plug and play connectivity over USB, ships with 7-MB of onboard memory and uses Compact Flash cards. It's compatible with Windows 98/98SE/Me/2000/XP, MacOS 9.x and MacOS X.

About the AstraPix 540:

  • Focal length: F2.8, 9.2 mm
  • Focus range: 0.9m ~ infinity
  • Flash: auto/on/off, range: ~2m
  • ISO: 100
  • Exposure: Auto & Manual
  • Range -3EV to +3EV in 1EV steps (-3.0, -2.0, -1.0, Auto, +1.0, +2.0, +3.0)
  • Exposure time: 1/10 ~ 1/1000 auto
  • White balance: auto & manual (daylight, shade, tungsten, fluorescent)


The AstraPix 540 includes a USB cable, TV cable, 4 AA batteries, soft case, headset, manual, and wrist strap. Bundled software includes camera driver and PhotoStudio 1.3.

Original Source Press Release:

UMAX Ships New All-in-One 2.0 Megapixel Digital Camera, Web cam and MP3 Player for $149

The easy-to-use AstraPix 540 captures vivid pictures, video, and crisp audio narration, also provides playback of high quality MP3s

DALLAS, TX., June 10, 2003 - UMAX Technologies, Inc. today announced its latest consumer-friendly digital camera, the AstraPix 540. Stylish, rugged and versatile, and sporting a metallic finish, this all-in-one 2 megapixel camera also functions as a digital camcorder, Web cam and MP3 player. The AstraPix540 is now available with a special introductory price of $149 (standard MSRP is $199) at www.umax.com.

The sleek and elegant AstraPix 540 features a self-timer, optical viewfinder, 16-level digital zoom and captures pictures at a resolution of 1600 x 1200, which can produce prints up to 10 x 13 cm at 300 dpi. The camera can also capture AVI video clips at 320 X 240 pixels at 15 fps. In Web cam mode, the camera captures and streams video at 320 x 240 pixels at 30 fps. The AstraPix 540 can capture rapid images in continuous mode at three pictures per shot in 1280 x 1024, it also features a 1.6-inch TFT display and TV output to preview and share images and video with business associates, friends and family.

"The AstraPix 540 is an exciting addition to our family of fun, affordable, easy-to-use, and versatile digital cameras," said Christabel Chen, vice president of sales and marketing for UMAX Technologies, Inc. "At only $149, this camera provides features, quality and an overall experience usually associated with more expensive, higher-end digital cameras with a look and feel of a point-and-shoot camera."

The AstraPix 540 offers plug and play connectivity over USB, ships with 7MB of onboard memory and a Compact Flash card slot for up to 256 MB of storage. The AstraPix 540 is compatible to Win 98 / 98SE / Me / 2000 / XP, MacOS 9.x and MacOS X.

About the AstraPix 540:

* Focal length: F2.8, 9.2 mm
* Focus range: 0.9m ~ infinity
* Flash: auto / on / off , range: ~2m
* ISO: 100
* Exposure: Auto & Manual
* Range -3EV to +3EV in 1EV steps (-3.0, -2.0, -1.0, Auto, +1.0, +2.0, +3.0)
* Exposure time: 1/10 ~ 1/1000 auto
* White balance: auto & manual (daylight, shade, tungsten, fluorescent)

The AstraPix 540 includes a USB cable, TV cable, 4 AA batteries, soft case, headset, manual, and wrist strap. The bundled software includes camera driver and PhotoStudio 1.3.

Customer Service and Support Customers may call the UMAX technical support center at (214) 739-1915, Monday through Friday from 9:00 a.m. - 5:00 p.m. (CST). Customers can also contact UMAX for technical support via email at support@umaxcare.com About UMAX Technologies, Inc.

UMAX Technologies, Inc. is a technology leader in the design and distribution of a full line of imaging products. The company maintains its leadership position in the imaging market with a broad line of desktop scanners and digital cameras. UMAX is located at 10460 Brockwood Drive, Dallas, Texas, 75238 and is on the Web at: http://www.umax.com.

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