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PRESS RELEASE: New Toshiba PDR-3340 3.2 Megapixel Digital Camera Combines Compact Form With Easy-to-Use, Yet Powerful Photographic Functions
NEW YORK, NY, June 17, 2003 (Digital Experience! 2003 Show) -- Toshiba Imaging Systems, a division of Toshiba America Information Systems, Inc., today introduced the new PDR-3340, a pocket-sized powerhouse of a digital camera that combines a compact form factor (3.82" x 2.52" x 1.42", 5.2 ounces) with a newly developed 3.2 megapixel CCD, 6X total zoom, AVI extended-play movie mode, and the convenience of a 16MB internal memory plus SD memory card compatibility up to 512MB.
"The PDR-3340 is perfect for entry-level consumers making the transition from traditional film cameras to digital cameras," said Doug Freck, Vice President and General Manager, Toshiba Imaging Systems. "Based on the point-and-shoot functionality we believe our customers are already familiar with, the PDR-3340 is easy to use, even by beginners. Plus, because it's so compact, it fits easily into a glove compartment, a purse or even a shirt pocket."
Engineered to provide a new generation of consumers with a fun and affordable way to experience high-quality digital imaging, the Toshiba PDR-3340 is expected to ship in August 2003 with an MSRP of $249.
Though it can work as a simple, point-and-shoot camera, the PDR-3340 has many of the same features found in the best of today's digital cameras, such as 2048x1536 resolution images of rich color and clarity that mirror traditional photographic film in print sizes up to 13 x 19 inches. Other sought-after features are: a 3X optical zoom lens (comparable to a 34mm-102mm on a standard 35mm cameras), macro capability for stunning close-ups, 2X digital zoom (6X total zoom), crisp auto focus, white balance, a bright 1.5-inch LCD, and a multi-mode flash system effective to a distance of ten feet (wide ISO 200).
Showcased in a high-grade, high tech-looking body, the pocketsize PDR-3340 is one of the most stylish cameras in its class. It sets a new standard for value in the compact, optic-zoom equipped digital camera category.
The PDR-3340 comes with everything that is needed to capture, download and edit high-quality digital photos, including all necessary cables (USB, Video), 2X AA batteries, a hand strap, and a CD-ROM with ACD Systems software and USB driver. It is compatible with computers running Windows (98/ 2000/ME/XP) and Macintosh (OS 9.0, OSX or later) operating systems.
For more information, U.S. customers can call 1-800-288-1354. Fax, 1-800-640-8674. Or visit Toshiba on the Web at www.dsc.toshiba.com. Consumers are encouraged to visit www.shoptoshiba.com for on-line shopping.
About Toshiba Imaging Systems
Toshiba Imaging Systems is a division of Toshiba America Information Systems, Inc. providing advanced imaging solutions to the consumer, industrial, medical and security markets. Products include digital still cameras, microminiature CCD cameras, monitors, timelapse VCRs, digital video recorders, and CCTV cameras.
About Toshiba America Information Systems, INC.
With headquarters in Irvine, California, Toshiba America Information Systems, Inc. (TAIS) is comprised of multiple divisions that provide computer, communications and imaging products and services.
Products include industry leading portable computers, PDAs, mobile computing accessories, servers, including communications and portable servers, storage subsystems, cable modems, digital business telephone systems, voice mail, digital cameras, security systems and projectors.
TAIS provides sales, marketing, services and manufacturing for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America Inc., a subsidiary of Toshiba Corp., which is a world leader in high-technology and integrated manufacturing of electrical and electronic components, products and systems.
Toshiba has global sales of more than $40 billion and more than 300 subsidiaries and affiliates worldwide.
(First posted on Monday, June 23, 2003 at 09:41 EDT)