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PRESS RELEASE: Nikon® Inc. and eBAY® team up to help members increase sales through great photography
New Agreement to Officially Kick-Off At eBay Live! Celebration In Orlando, FL, On Thursday, June 26th
MELVILLE, NY, and SAN JOSE, CA - JUNE 27, 2003 - Nikon Inc. today announced an exciting and broad-reaching partnership with eBay, The World's Online Marketplace®, to become the backbone of photography education for the more than 69 million registered eBay users. To launch the relationship, Nikon will be a Premier Sponsor of eBay Live! 2003 in Orlando, FL, from June 26-28. Nikon is also the Premier Sponsor of eBay University, a roving educational program designed to teach eBay's users how to buy and sell on the World's Online Marketplace.
eBay users have the opportunity to rely on Nikon's expertise in digital photography to improve their item listings and increase sales. To begin its support for eBay University, digital photography experts from Nikon will be conducting live seminars throughout eBay Live! to introduce attendees to Nikon Coolpix digital photography and its online applications.
Nikon has also designed an exclusive Nikon/eBay destination page at www.nikoncoolpix.com/ebay to educate those interested in photography tips that "A better picture is worth a thousands bucks." The Nikon/eBay destination page breaks picture-taking down by eBay category and offers great digital photo tips that can be applied for almost any use.
"Nikon and eBay are a natural fit and we are very enthusiastic about working together with eBay to educate its sellers on the importance of good product photography in their business," said Jerry Grossman, vice president, marketing for Consumer Digital Products for Nikon Inc. "Together, Nikon and eBay will educate users to understand the basic principles of how to use photography to create a better experience for their customers and, hopefully, help increase their sales as a result."
Nikon Digital Photography and eBay - Point. Click. Sell.
The Nikon/eBay partnership will kick off with eBay's second annual community conference, eBay Live! 2003, which is expected to have more than 10,000 attendees. Nikon will reach out to these attendees through a series of live eBay University courses throughout the two-and-a-half day event. The informative and interactive courses, entitled "Using digital photography to pump your sales," will help online auction participants to realize that a better picture could mean better auction results. Nikon digital photography experts will use Nikon Coolpix digital cameras (www.nikoncoolpix.com ) to demonstrate how taking even the most basic considerations when capturing product shots could very well determine whether a buyer will bid or pass.
Kevin McSpadden, director of eBay Marketing Education, said "We are excited to work with Nikon at eBay Live! to better educate about how to take great pictures. Moving forward, we believe this relationship will provide long-term, meaningful value to our users."
For more information about the joint initiative between Nikon and eBay, please visit www.nikoncoolpix.com/ebay . Through the site, you can also learn about digital photography, look for exciting new developments from Nikon and eBay and even follow along with a live "photo-broadcast" from eBay Live! 2003, as it happens.
Nikon Inc., the world leader in precision optics, 35mm and digital imaging technology, is recognized for setting new standards in product design and performance in consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Advanced Photo System cameras; 35mm compact cameras; Nikon Coolpix® compact digital cameras; Coolscan® digital film scanners; Nikonos® underwater photographic systems; and Nikon sports and recreational optics. The company plays an active role in supporting aspiring and advanced photographers through a variety of organizations, educational programs, events and workshops. For product information, contact Nikon at (800) NIKON-UX or visit www.nikonusa.com , which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.
eBay is The World's Online Marketplace®. Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay through auction or fixed price formats. eBay enables trade on a local, national and international basis with customized sites in markets around the world.
(First posted on Friday, June 27, 2003 at 17:37 EDT)