|The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.|
Powered by Coranto
PRESS RELEASE: First Pentax Digital SLR lens introduced
Compact 16mm-45mm DA-Series Zoom Lens Sports A Quick-Shift Focus System# # #
GOLDEN, Colorado (December 9, 2003)...PENTAX U.S.A. has announced a perfect companion lens for the *ist D digital SLR camera. The compact, high-performance, interchangeable smc PENTAX-DA 16mm-45mm F4 ED AL lens features a 3X zoom ratio with focal lengths covering ultra-wide to moderate-telephoto ranges for the angle of view equivalent to 24.5mm-69mm in the 35mm format.
The DA-Series features a responsive "Quick-Shift Focus System" that allows photographers to instantly switch the focus mode from auto to manual with a slight twist of the focus ring. Coupled with a simple, functional design and the elimination of an aperture ring, this new mechanism considerably improves the camera's operability. The lens also incorporates an Extra-low Dispersion (ED) glass lens element and two aspherical lens elements for true-to-life image reproduction and overall size reduction. The image circle in DA-series lenses, including the smc PENTAX-DA 16mm-45mm F4 ED AL, is designed to perfectly match the 23.5mm x 15.7mm size of the CCD used in PENTAX digital SLRs to optimize camera performance. The new design also contributes to a drastic reduction in size, weight and production cost, compared to 35mm-format counterparts with similar specifications.
PENTAX U.S.A. will preview the lens at the PEPCOM Digital Focus media event on January 7 in Las Vegas during the 2004 Consumer Electronics Show.
PENTAX U.S.A., Inc. is an innovative leader in the production of digital and film cameras, scopes, eyepieces, binoculars, lenses, mobile printers, scanners and internet cameras. For more than 80 years, Pentax technology has developed durable, reliable products that meet the needs of consumers and businesses. With corporate headquarters located in Golden, Colorado, PENTAX U.S.A., INC. is a wholly owned subsidiary of PENTAX CORPORATION.
(First posted on Thursday, December 11, 2003 at 12:53 EST)