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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Olympus' Ring Flash for the E-System. Courtesy of Olympus, with modifications by Michael R. Tomkins. PRESS RELEASE: Olympus to introduce Digital Macro Flashes for 100% digital E-System in January

Melville, NY, December 22, 2003 - Olympus America Inc. will introduce two new macro photography flash units for its award-winning E-1 professional digital SLR in late January 2004. The Olympus STF-22 Twin Flash Set and SRF-11 Ring Flash Set are designed specifically for digital capture, as are all the product offerings in the innovative Olympus E-System, the world's first 100% all-digital interchangeable lens SLR system.

"These new flashes deliver the consistent, even distribution of light necessary for digital capture," explains John Knaur, senior marketing manager, Olympus America Inc. "With film photography, you can have drop-off of the light at the edges and still get a decent image. For digital photography, the light illumination from the center to the edge needs to be more consistent with less drop-off, and that's what our flashes deliver."

Olympus' Ring Flash for the E-System. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!

The SRF-11 Ring Flash Set (MSRP $700.00 USD) delivers soft, even illumination ideal for seeing inside crevices and revealing detail. The STF-22 Twin Flash Set (MSRP $950.00 USD) delivers light from the sides instead of directly from the front, casting shadows that reveal surface texture as well as detail.

Olympus' Twin Flash for the E-System. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!

The new macro flash units can be attached to the Olympus E-System's 50mm f2.0 Zuiko Digital Macro lens with the additional FS-FR1 flash adapter ring for true macro photography. The Ring and Twin macro flashes can also be used on the Zuiko Digital 14-54mm and 50-200mm lenses via their 67mm filter threads. The FS-FC1 macro flash controller can be used with the FP-1 Power Flash Grip or attaches to the hot shoe of the E-1, and powered by CR-3V lithium batteries or, for the fastest recycle times, the SHV-1 High Voltage Battery Pack. The macro flash controller FS-FC1 can be used to control either the SRF-11 or STF-22 macro flash heads.

Historically, Olympus has been known for superb product offerings in the
photomicography (macro photography) area, with many hospitals having used Olympus equipment for medical photography over the years. The two new flashes for the E-System continue this legacy into the digital realm.

The Olympus E-System: Digital From the Ground Up
The Olympus Digital SLR System with Digital Specific Lenses™, based on the new Four Thirds open standard for digital SLR cameras and interchangeable lenses, is the world's first 100 percent all-digital interchangeable SLR System. The Olympus system provides professional photographers with powerful advantages in terms of edge-to-edge image quality, camera and lens size, durability, and speed.

The first camera in the Olympus E-System, the E-1 digital SLR, has won a succession of recent awards for its innovative design and superior performance from Popular Science, Professional Photographer, Electronic Publishing and the PhotoImaging Manufacturers and Distributors Association (PMDA).

The E-System currently includes the E-1 digital SLR and five Zuiko Digital Specific Lenses: 14-54mm f2.8-3.5; 50-200mm f2.8-3.5; 50mm f2.0 1:2 Macro; 300mm f2.8 Super Telephoto; and TC14 1.4X Teleconverter. Also available are the FL-50 Flash and Accessories and the Power Battery Holder Set. The 11-22mm F2.8-3.5 wide-angle zoom lens, the latest Zuiko Digital Specific Lens designed for the Olympus E-System, will be available in early February 2004.

About Olympus
Olympus is a precision technology leader, designing and delivering innovative solutions in healthcare and consumer electronics worldwide.

Olympus works collaboratively with its customers and its parent company, Tokyo-based Olympus Corporation, to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:
  • minimally invasive diagnostic and surgical endoscopes;
  • advanced clinical and research microscopes;
  • lab automation systems, chemistry-immuno and blood bank analyzers and reagents; and
  • digital and film cameras, and digital voice recorders.
In the U. S. and Canada, Olympus serves healthcare, scientific and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers efficiently, reliably, safely, and easily achieve superior results. Olympus is the leader in gastrointestinal endoscopy and clinical and educational microscopes. The company's market-leading consumer electronics business spans North and South America. For more information, visit www.olympusamerica.com.


(First posted on Friday, December 26, 2003 at 09:57 EST)

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