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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

ALERATECHNOLOGIES.GIF PRESS RELEASE: Alera Introduces Quad Speed Slim Cruiser Family


Twice the speed of competition, 20% lower price, True portability and Multiple interconnect options

Chatsworth, CA January 8, 2004 -- Alera Technologies, developer and manufacturer of Advanced DVD and CD Recording Solutions proudly debuts all new DVD Slim Cruiser Quad and DVD Slim Cruiser Quad Plus that record DVDs at 4x, which is twice the speed of any currently available competitive products. These are the first recorders on the market incorporating the highest speed slim line technology available. The DVD Slim Cruiser Quad�s are compact and transportable, less than 1" high, so you can create DVDs instantly, wherever you are.

"We are doubly proud to the first to offer 4x Slimline recorders with the full range of connection options and reduce prices more than 20%. The DVD Slim Cruiser Quad can be connected via our A-Connect strategy to USB 2.0 or with optional FireWire or PCMCIA. With our DVD Slim Cruiser Quad Plus, battery powered with USB 2.0 performance, that is truly portable, we have successfully given our Prosumer users what they have been asking for, to be able to record video anywhere." stated Perry Solomon, President and CEO.

The 4x DVD Slim Cruiser Quad Plus (Alera Technologies Part # 270112) has a low estimated street price of $399 and provides video professionals and enthusiasts with the key features needed for creating DVDs or CDs in the field. The 4x DVD Slim Cruiser Quad Plus includes a long life Li-Ion battery for true portability and a powerful video authoring software suite that make it the perfect on sight video editing and production tool.

The 4x DVD Slim Cruiser Quad (Alera Technologies Part # 270111) has a low estimated street price of $349 and can be connected to multiple systems with different interfaces by merely changing cables with the unique Alera Technologies A-Connect strategy.. The DVD Slim Cruiser Quad external solution is offered with an A-Connect? USB 2.0 Connection Kit. The DVD Slim Cruiser Quad can also be connected with optional A-Connect FireWire IEEE 1394 Connection Kit for PC (Alera Technologies Part # 240110, Ingram Micro SKU #899417), A-Connect Cardbus/PCMCIA Connection Kits (Alera Technologies Part # 240112, Ingram Micro SKU # 326338) and optional Macintosh A-Connect FireWire Connection Kits (Alera Technologies Part # 240115, Ingram Micro SKU # 645358) includes Charismac Discribe software for Macintosh. A-Connect kits extend portability between systems with different connection ports and buses.

The Alera Technologies DVD Slim Cruiser Quad family includes Sonic Solutions popular MyDVD, RecordNow! and Simple Backup providing users with the tools to record and share videos, record audio and data, and backup their PCs the easiest way. Also included is Arcsoft ShowBiz for giving your movies the professional look, MusicMatch Juke box and the Cyberlink PowerDVD Movie Player to easily view your creations.

Alera Technologies full line of DVD and CD recording and duplication solutions are featured at 4SURE.com, AAFES, Amazon.com, Best Buy, Buy.com, CDW, CompUSA, DataVision, Global Computer, Insight, J & R, Mac Connection, MacMall, Mac Warehouse, Micro Center, Office Depot, PC Connection, PC Mall, PC Nation, Tech Depot, Videoguys, Wolfe�s, and Zones, in addition to other leading retailers. Government and Education customers may purchase from Government and Education Specialists including AAFES, CDW-G, CompuCom, Daly Computer, EnPointe, Fed Tek, GCI, GE IT Solutions, GovConnection, GOVPLACE, Green Pages, GTSI, Horizon, Insight Gov, Manchester, Northern NEF, PC Mall Gov, Pomeroy, Sarcom, Shi.com, TIG and Unisys. All products are available to resellers through Ingram Micro, the world�s largest microcomputer products distributor and WYNIT, a leading national distributor of digital imaging and computer peripheral products. Complete information available at http://www.aleratec.com


(First posted on Thursday, January 8, 2004 at 12:51 EST)

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