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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Concord Camera Corp. ships new 4 megapixel digital camera


One of the Lowest Priced 4 Megapixel Optical Zoom Digital Cameras on the Market Featuring AVI Video at 30 Frames per Second for Mini-Movies

Las Vegas, NV - January 8, 2004 - Concord Camera Corp. ("Concord") [Nasdaq:LENS], a leader in high-quality low-priced digital cameras, today announced at CES shipment of their new 4 Megapixel 3x optical zoom point & shoot digital camera, the Concord Eye-Q 4360z. With a suggested retail price of $199, the Concord Eye-Q 4360z delivers exceptional price/performance.

Concord's Eye-Q 4360z digital camera. Courtesy of Concord Camera Corp., with modifications by Michael R. Tomkins. Click for a bigger picture!


Targeted at cost-conscious consumers who want a high quality, high resolution digital camera at a low-cost, the Concord Eye-Q 4360z features a 4 Megapixel CCD sensor, advanced optics, a 3x optical zoom and 6x digital zoom (18x total zoom), exposure control, and 30 frames per second AVI video.

First time digital photographers will find taking great shots simple with the built-in automatic features, while more advanced users will find that the user-friendly interface allows easy and intuitive access to more sophisticated photographic controls, such as exposure and white balance control.

Concord's Eye-Q 4360z digital camera. Courtesy of Concord Camera Corp., with modifications by Michael R. Tomkins. Click for a bigger picture!


Capturing AVI video at 30 frames per second, the Concord Eye-Q 4360z stands far above other digital cameras on the market that offer just 15-16 frames per second. At 30 frames per second, mini-movies will look more real and exciting. Video length is determined by the capacity of the SD card and can then be replayed on your TV for the whole family to see with the included video out cable.

To save consumers the expense of buying batteries, the Concord Eye-Q 4360z includes two rechargeable NiMH AA batteries, a four battery charger and a power meter which continuously displays battery-life on the 1.5" TFT LCD screen indicating when to change batteries.

Housed in a compact body, the Concord Eye-Q 4360z offers 16MB of internal memory for picture taking even without an SD memory card and a full range of advanced photographic features, such as AVI video mode, continuous shooting mode for action shots (approximately 7 images at 3 images per second), a macro focus range of 10cm, auto & user selectable white balance and preset exposure modes for fireworks, night, party, beach/snow, sunset, and night portrait and five flash modes including auto, fill-in, red-eye reduction, flash off and night to insure great photos for every occasion.

The Concord Eye-Q 4360z utilizes Concord developed auto focus technology and specialized optics, along with Concord's advanced engineering technology to provide sharp, clear pictures, and enable high resolution photo enlargements. The proprietary optical zoom lens design utilizes six glass elements in six groups and aspheric lenses to improve sharpness and maximize the photographic quality in a lightweight zoom package.

"We have been seeing incredible growth in the first-time buyer market and many cost conscious consumers who are upgrading to get higher resolution and more exciting features," said Mr. Urs W. Stampfli, Senior Vice President and Director of Global Sales & Marketing, Concord Camera Corp. "The Concord Eye-Q 4360z comes with a comprehensive feature set to give users flexibility, greater ease of use and quality results at an affordable price."

The Concord Eye-Q 4360z is available immediately at a suggested retail price of $199 through Concord retailers and is compatible with Windows 98, 98SE, 2000, ME, XP and Mac OS 9.0 and higher. The camera comes with a multilingual user's guide and quick start guide, a mini-USB cable, a TV cable, a wrist strap, a pouch, rechargeable batteries and charger, ArcSoft Photo Impression 2000, DirectX 9.0, and Adobe Acrobat Reader 5.1.

About Concord Camera Corp.
Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS), and 35mm cameras. Concord markets its cameras under the trademarks POLAROID AND CONCORD EYE-Q. Concord sells and markets its camera products worldwide through direct sales offices in the United States, Canada, Germany, Hong Kong, the United Kingdom and France and through independent sales agents. Concord manufactures its products in its vertically integrated manufacturing facilities in the People's Republic of China.

CONCORD EYE-Q is a trademark and/or registered trademark of Concord Camera Corp. in the United States and/or other countries. The POLAROID trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. Windows is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. Mac is a registered trademark or trademark of Apple Computer, Inc. in the U.S. and other countries. All other brands and product names are either registered trademarks or trademarks of their respective owners.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding anticipated or expected results and the future introduction of new products, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended June 28, 2003 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.

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(First posted on Thursday, January 8, 2004 at 14:45 EST)

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