Original Source Press Release:
HP, Project Greenlight announce digicam contest|
(Monday, January 19, 2004 - 11:30 EST)
An email from our good friend Peter Burian, pro photographer and author of numerous digicam-related books, tipped us off to an interesting worldwide competition launched today by Hewlett Packard Co.
Open to entries from the United States, Canada, Latin America, England, France, Germany, Italy, Spain), Australia, Singapore, Thailand, Korea and Malaysia, HP's "YOU Take Five!" contest solicits five images per contestant that tell a story. Submissions must be received by March 31st, 2004, and quite an array of prizes are on offer:
So - that's five chances to win, and a retail value of $51,000 in prizes on offer. One finalist will be chosen from each region (Asia Pacific, Canada, Europe / Middle East / Africa, Latin America and the United States), and one lucky finalist will be selected for the grand prize. Selection will take place on an unspecified date in May 2004. Note that the official rules can be found here, and some of the prizes are time-sensitive, in that if you cannot attend on the date selected by HP, you have to forfeit that portion of the prize.
- One Grand Prize (Total approximate retail value: up to US$19,000.):
- Trip to the set of a Project Greenlight movie (location and timing TBD) to be an on-set photographer for two days and to have a walk-on (non-speaking) role in the movie, including round-trip, coach air transportation and three nights' lodging. (ARV: up to US$10,000)
- HP Photosmart 945 digital camera, HP Scanjet 4670 scanner, HP Photosmart 7960 photo printer, photo paper and ink (ARV: US$1,000)
- Two hour tutorial with a professional photographer (ARV: US$1,000)
- The winner's Photo Entry may be used in an HP advertisement
- Trip for two to Hollywood, CA, USA, to attend the premiere of the Project Greenlight movie, including round-trip, coach air transportation for two people, four nights' lodging, entry for two into the movie premiere, and entry for two to a private party for the Project Greenlight premiere. Alternatively, the winner can take US$7,000 in lieu of this. (ARV: US$7,000).
- Four Runner Up Prizes (Total approximate retail value: up to US$8000)
- Trip for two to Hollywood, CA, USA, to attend the premiere of the Project Greenlight movie, including round-trip, coach air transportation for two people, four nights' lodging, entry for two into the movie premiere, and entry for two to a private party for the Project Greenlight premiere. Alternatively, the winner can take US$7,000 in lieu of this. (ARV: US$7,000)
- HP Photosmart 945 digital camera, HP Scanjet 4670 and HP Photosmart 7960 photo printer, photo paper and ink (ARV: US$1,000).
Still, this definitely looks to be worth entering - the next five photos you take (or five from your archives) could be the biggest earners you've ever had! ;) Click here to visit HP's official website for the contest.
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|YOU Can Win 15 Minutes of Fame; HP, in partnership with Project Greenlight, encourages people to share their stories through digital photos via launch of worldwide contest|
PARK CITY, Utah -- Jan. 19, 2004 -- HP Chairman and Chief Executive Officer Carly Fiorina and Project Greenlight executive producers Ben Affleck and Chris Moore announced a worldwide digital photography contest titled "YOU Take Five!" at the Sundance Film Festival Saturday.
The contest gives people from around the world the chance to become an on-set photographer for Miramax's third Project Greenlight independent film (which might also see them on television in the accompanying series set to air on Bravo) as well as earn a walk-on role in the movie and have their photo essay, or "YOUstory," featured in an HP (NYSE:HPQ) advertisement.
"Our partnership with Project Greenlight brings together the best of technology and entertainment to inspire and empower a new generation of filmmakers and photographers," said Fiorina. "Technology today is helping to democratize creativity. Through the 'YOU Take Five!' contest we hope to uncover many new and exciting artists."
The contest, sponsored by HP and in partnership with Project Greenlight, supports HP's $300 million advertising campaign, "YOU +hp," which was launched in late 2003 and is designed to inspire individuals to see the photo in everything. The campaign showcases HP's complete digital photography lineup -- from cameras and printers to PCs, ink and paper.
"We are eager to begin our third Project Greenlight screenwriting and directing competition with the support of HP and excited to launch this global digital photography contest," said Affleck, co-founder of production company LivePlanet. "We believe that we share similar goals -- Project Greenlight provides aspiring filmmakers the tools to bring their original movie concepts to life, and HP offers consumers easy-to-use digital photography solutions that allow anyone to bring their personal stories to life."
To enter the "YOU Take Five!" contest, people simply create a YOUstory by submitting five digital photos that tell a story and log onto www.hp.com/YOU to upload their photos via the submission form. The deadline for YOUstory submissions is March 31, 2004. All photo entries will be scored based on their originality, technical execution and narrative abilities. Those which receive the best scores will emerge as winners.
In May 2004, HP plans to announce one finalist from each of the following five regions: Asia Pacific, Canada, Europe/Middle East/Africa, Latin America and the United States. The top five regional finalists will each receive an all-expenses paid trip for two to the premiere of the next Project Greenlight movie, a walk down the "red carpet" at the premiere, access to a private cocktail party hosted by HP and a suite of HP digital photography products.
The Worldwide Grand Prize Winner, the person with the best score as determined by HP, will be announced from the set of the Project Greenlight film this summer and will receive an all-expenses paid trip from anywhere in the world to the set of the next Project Greenlight film to become the official on-set digital photographer of the movie.
The Worldwide Grand Prize Winner also will receive a suite of HP digital photography products to document his or her experience, a tutorial from a professional photographer and his or her YOUstory will be featured in an HP advertisement.
As a part of the "YOU +hp" ad campaign launch last fall, HP created an online photo gallery and invited consumers to submit and share their YOUstories. To commemorate the partnership with HP, Project Greenlight executive producers Affleck, Matt Damon and Moore have added their YOUstories to the photo gallery. Consumers can view these digital photos among hundreds of other consumer and celebrity stories, read the official rules for the "YOU Take Five!" contest, and submit their YOUstories at www.hp.com/YOU.
HP is also the official technology partner for the Sundance Institute this year. More information about how HP is supporting the celebration of filmmaking is available at http://www.hp.com/hpinfo/newsroom/presskits/2004/sundance/.
Project Greenlight is a unique filmmaking contest, documentary TV series, and feature film produced by Miramax, LivePlanet and Bravo. Its goal is to give undiscovered filmmakers a chance to break into Hollywood. The winning screenwriter and director of this year's contest will be announced mid-2004 and awarded a $1 million production budget to make their movie. The film is anticipated to begin production in late summer/early fall 2004. The Project Greenlight series is schedule to air on Bravo, which is seen in 75 million homes, in early 2005.
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the fiscal year ending on Oct. 31, 2003, HP revenue totaled $73.1 billion. More information about HP is available at www.hp.com.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development and performance of these products and services may not proceed as planned; and other risks that are described from time to time in HP's Quarterly Report on Form 10-Q for the period ended July 31, 2003 and HP's other Securities and Exchange Commission reports filed after HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2002. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, HP's results could differ materially from HP's expectations in these statements. HP assumes no obligation and does not intend to update these forward-looking statements.
The information contained herein is subject to change without notice. HP shall not be liable for technical or editorial errors or omissions contained herein.