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Olympus' E-1 Digital SLR. Copyright © 2003, The Imaging Resource. All rights reserved. Olympus adjusts E-system pricing, announces rebates
(Monday, May 3, 2004 - 11:26 EDT)

Olympus USA has announced adjusted pricing on its E-1 digital SLR over the weekend, as well as several rebates on E-system lenses.

Effective immediately, US street pricing on the E-1 camera body has been adjusted from $1799 to $1499, a cut of some 17%. Simultaneously, Olympus UK has dropped its pricing from £1299 to £999, a 23% difference that crosses the psychologically important boundary from four to three digits.

In the US, five rebates from $45 to $100 on various E-system lenses have been announced. Based on estimated street pricing, the rebates (described in the press release below) all equate to approximately a 10% drop in post-rebate cost.

Original Source Press Release:

Olympus announces rebate for Zuiko Digital Specific Lenses™ for the E-System and new price for E-1 Digital SLR body

Rebate Offer on Lenses Valid From May 1 to July 31, 2004

Melville, New York, May 1, 2004 - Olympus America today announced a rebate on five Zuiko Digital Specific Lenses™ for the E-1 Digital SLR System. Starting May 1 and continuing through to July 31, 2004, purchase one of the select Zuiko Digital Specific Lenses from an authorized E-Professional System Dealer and get cash back from Olympus. The company also announced today a new estimated street price for the E-1 Digital SLR body of $1499.00, down from $1799.00.

A rebate form for this special offer is available from an authorized E-Professional dealer, or online at www.olympusamerica.com/rebate.

The rebate offer applies to the following lenses: 11-22mm F2.8-3.5 Wide-Angle zoom, 14-54mm F2.8-3.5, 50-200mm F2.8-3.5, 50mm f2.0 1:2 Macro, and EC-14 1.4X Teleconverter. This chart illustrates the value of the rebates for these lenses, and the estimated street prices following the rebates.

LensesProduct Estimated
Street Price
Estimated Street
Price After
11-22mm F2.8-3.5 wide-angle zoom$799.95$80$719.95
14-54mm F2.8-3.5$499.95$50$449.95
50-200mm F2.8-3.5$999.95$100$899.95
50mm f2.0 1:2 Macro$499.95$50$449.95
EC-14 1.4X Teleconverter$439.95$45$394.95

Olympus is a precision technology leader, designing and delivering innovative solutions in healthcare and consumer electronics worldwide.

Olympus works collaboratively with its customers and its parent company, Tokyo-based Olympus Corporation, to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:
  • Digital and film cameras, and digital voice recorders.
  • Gastrointestinal endoscopes, accessories, and minimally invasive surgical products;
  • Advanced clinical and research microscopes; and
  • Lab automation systems, chemistry-immuno and blood bank analyzers and reagents.
In the U. S. and Canada, Olympus serves healthcare, scientific and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers efficiently, reliably, safely, and easily achieve superior results. Olympus is the leader in gastrointestinal endoscopy and clinical and educational microscopes. The company's market-leading consumer electronics business spans North and South America. For more information, visit www.olympusamerica.com.

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