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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Photoflex Debuts Octodome Nxt™ Softbox WithSilver Interior for Wraparound, Continuous Lighting


Watsonville, Calif.-OctoDome nxt™ has been introduced by Photoflex Inc. as the next generation of its popular OctoDome softbox, created for photographers and videographers who want the advantages of a continuous light source with a soft, wraparound light, President Sharon Reeves announced today.

OctoDome nxt will debut at the Professional Photographers of America's Imaging USA convention in Las Vegas, which runs July 25-27. Photoflex will be at Booth No. CC5456.

"Our new softbox combines the best features of Photoflex's OctoDome 3™ designed for strobe lighting, and our SilverDome nxt™ softboxes with highly reflective, silver interiors used predominantly as lighting for digital photography and video production," Reeves states.

"OctoDome nxt has been engineered as a versatile, cost-effective lighting system for traditional and digital photography as well as digital video. Its superior quality and durability make the OctoDome nxt a much better value than cheap, low-quality products."

Available both as a stand-alone softbox and as a kit, the OctoDome nxt is 3 feet (91 cm) in diameter, and its eight-paneled, silver interior and narrow profile make possible a wide range of lighting effects. Photoflex's Starlite 3200™ provides 3200-degrees Kelvin of even, brilliant, and continuous tungsten lighting, with an innovative cooling design ideal for heat-sensitive subjects that would be impacted negatively by traditional hot lights.

The softbox's rear-mounted light generates much more light output than a standard reflective umbrella. The entire range of Photoflex's OctoConnectors™ can be used, even HMI lights for constant lighting at daylight temperatures.

A removable, recessed front diffusion panel allows the use of grids, and lets users switch easily from high- to low-contrast lighting. The removable interior baffle eliminates hotspots, while a removable rear cowling allows air flow for additional cooling of the softbox interior. Sturdy, all-steel suspension rods feature aluminum bullet tips at both ends.

OctoDome nxt's proprietary Brimstone™ black exterior features a thick, light-tight fabric that's heat-resistant and extremely durable. Its shallow profile allows users to work comfortably even in tight spaces, and it sets up and tears down quickly for both studio and on-location use.

The softbox also comes with an instructional CD with assembly information and lessons that use photo-by-photo setups to help users maximize the product's capabilities and take better photos right away.

Retail price for the OctoDome nxt softbox is $274.95.

OctoDome nxt Kits

The OctoDome nxt softbox also is available as a kit. It includes the Starlite 3200 lighting fixture, a 500-watt and a 1000-watt lamp, 40-degree Softbox Grids™, a LS-2214 LiteStand™, and 22-mm casters.

Photoflex's 40-degree Softbox Grids provide precise control of light spread. They direct the light source and keep light from spilling onto a backdrop, floor, or ceiling. Unlike comparable products, these grids retain their shape indefinitely because every point of the nylon-webbed fabric is individually hand-sewn.

Strong and portable, the three-section, all-metal LS-2214 extends to 8 feet, 2 inches (249 cm), with wide footprint, strong brace supports, and thick aluminum tubing throughout. The accompanying 22-mm casters allow LiteStands to roll safely and easily around a set and over power cords and backdrops.

A Transpac™ Single-Kit Case is optional. This high-quality, durable case features padded Velcro® compartments for safe and easy transport of the OctoDome nxt Kit. Double-stitched seams provide extra strength and a polyurethane seal protects against moisture. Oversized zippers are set in a heavy-gauge, self-repairing coil zipper with easy-to-see red pull tabs.         

Retail cost of the OctoDome nxt is $729.95 with the Transpac case, a 15-percent savings over buying all of the kit components separately. It retails for $614.95 without the case, a savings of 14 percent.

OctoConnectors are made of heavy-duty, heat-resistant cast aluminum to ensure quality and durability, and include a Teflon rotating system for easy positioning when used with Photoflex's rectangular softboxes. Seventeen kinds of connectors are available. They range in retail price from $52.95 to $157.95, less expensive than most other brands.


(First posted on Saturday, July 17, 2004 at 20:39 EDT)

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