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PRESS RELEASE: SANDISK and American photo magazine offer unique opportunity to Take Pictures WITH PROFESSIONAL photographers in exotic locations
"Extreme Adventure Series" Lets Winning Bidders On eBay Travel to Six Locations Around The World For Hands-On Mentoring With Renowned Photographers; Proceeds To Benefit "Make A Better Place" Charity
SUNNYVALE, CA, Sep. 8, 2004 - SanDisk® Corporation (NASDAQ:SNDK) today announced that SanDisk and American PHOTO magazine will launch the Extreme Adventure Series, a unique opportunity for avid photographers at all skill levels to gain first hand experience by working one-on-one with some of the world's most famous photographers in six 'extreme' locations around the world starting in 2005. Each travel package will be auctioned off with winning bidders traveling to Florida for Super Bowl XXXIX, Indiana for the Indy 500 Auto Race, Botswana for an African safari, France for the Tour de France, Canada for a polar bear expedition and an exploration to India.
The auction can be previewed at (http://www.ebay.com/americanphoto ) and bidding will take place from September 10-20, 2004. Proceeds from the auction will benefit the Make A Better Place organization, a not-for-profit arts and education organization that promotes youth development and learning through community service and positive social change (). In addition, each winning bidder will receive a 1 gigabyte (GB) SanDisk Extreme™ CompactFlash® card, which is specifically designed for harsh weather and rapid-fire shooting.
"The Extreme Adventure Series highlights the types of harsh environments that SanDisk Extreme cards are designed for," said Tanya Chuang, product marketing manager at SanDisk. "From freezing cold to the blistering heat of the desert, SanDisk Extreme cards provide the dependability and speed that professional photographers require to capture their photos. We are very excited to be a part of this program to recognize the top digital photographers who have inspired others with their work."
Richard Rabinowitz, publisher of American PHOTO, said, "SanDisk is a key supporter of digital photography and their sponsorship of the Extreme Adventure Series is greatly appreciated. This program is a great way for photo enthusiasts to learn directly from the masters of the craft in a hands-on, one-on-one basis. There's no better way to learn than being out in the field in the midst of the action."
Selected photographers include:
- Bob Straus, sports photographer, for Super Bowl XXXIX
- Adam Jones, fast-action and commercial photographer, for the Indy 500
- James Porto, travel photographer, for the safari to Botswana, Africa
- Lou Jones, action photographer, for the Tour de France
- Rick Sammon, travel photographer and best-selling author, for the polar bear expedition in Canada
- Steve McCurry, photojournalist and author, for the journey to India.
SanDisk Extreme CompactFlash cards are specifically designed for professional digital photographers who require high-speed cards with the utmost reliability to quickly shoot many high-resolution pictures. Each card features a minimum write speed of 9 megabytes per second (MB/sec.) and a minimum read speed of 10MB/sec.* With their rugged construction and fast write and read speeds, SanDisk Extreme cards have become the choice for many outdoor photographers and adventurers. They have been tested to operate in climates that range from a low of -13 degrees Fahrenheit (-25 degrees Centigrade) to a high of +185 degrees F (+85 degrees C).
SanDisk Extreme cards, sold at photo specialty stores and on-line, are available in CompactFlash, SD™ and Memory Stick PRO™ formats, and range in storage capacity from 256MB to 2GB. They feature RescuePRO™ software to recover accidentally deleted images.
SanDisk, the world's largest supplier of flash memory data storage card products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.
SanDisk, the SanDisk logo and CompactFlash are trademarks of SanDisk Corporation, registered in the US and other countries. SanDisk Extreme and RescuePRO are trademarks of SanDisk Corporation. SanDisk is an authorized licensee of the SD trademark. Memory Stick PRO is a trademark of Sony Corporation. Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s).
* Results based on testing with HDBENCH benchmark software. Actual results in digital cameras will vary by model.
(First posted on Friday, September 10, 2004 at 14:45 EDT)