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PRESS RELEASE: Lexar Introduces First Professional Card Readers With Innovative Stackable Design for Concurrent Downloads
COLOGNE, Germany, September 27, 2004 -- Lexar Media, Inc. (Nasdaq: LEXR), a leading marketer and manufacturer of high-performance digital media and accessories, today at Photokina (Hall 1.2, B-058) introduced two new Professional CompactFlashTM Readers designed to address professional photographers' need for almost instantaneous data transfer and an improved project workflow. Built with material similar to a digital camera, with a unique industrial design of hardened plastic and rubber over mold, the new card readers can be easily stacked and daisy-chained together for concurrent download of images. In addition, the new card readers support Lexar's ActiveMemory™ System for improved photography workflow.
Delivering image read and write speeds in excess of 10MB per second, Lexar's new CompactFlash Readers are available in USB 2.0 and Firewire formats. The Firewire units can be daisy-chained together directly, while up to four USB 2.0 units can be connected to execute simultaneous downloads via a 4-port USB hub. The firmware of both card readers can be upgradeable for possible future enhancements.
"Beyond performance specifications - that are among the most impressive in the photography business - the card readers are designed with the creative, professional photographer in mind," said John Omvik, director of professional product marketing, Lexar. "Developed to save time in the professional's day by providing an exceptionally fast rate of transferring images, the cards also provide for simultaneous downloads from multiple CompactFlash cards. In addition, our industrial designers considered the photographer's working environment and created card readers that will appeal to a broad user group."
Part of Lexar's ActiveMemory System, the new card readers will also deliver even further optimized workflow and will enable users to achieve enhanced productivity both in and out of the photo studio. The ActiveMemory System streamlines the professional photographer's workflow by reducing administrative redundancies and saving valuable time in the work day.
Lexar's Professional Series Firewire and USB 2.0 card readers are compatible with both Windows and Mac operating systems and will be available in the fall of 2004.
About Lexar Media, Inc. Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 76 issued or allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics, SanDisk Corporation and Sony. For more information, please call 1-800-789-9418 or visit www.lexar.com
Cautionary Note Regarding Forward-Looking StatementsThis release contains forward-looking statements which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include statements related to the benefits of and consumer demand for Lexar Media's products and the growth opportunities available to Lexar Media. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of our business depends on our ability to achieve and maintain technology leadership, and sell and market products that are commercially accepted. Readers should also refer to the risk factors described in our filings with the SEC, including our most recently filed Form 10-K and Form 10-Q. We assume no obligation to update the information in this release.
Lexar and the Lexar logo are trademarks of Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.
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(First posted on Tuesday, September 28, 2004 at 12:46 EDT)