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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Sandisk Introduces World's Highest Capacity Memory Stick PRO, Memory Stick PRO Duo And SD Cards


High Capacities and Small Size Make Cards Ideal for Digital Cameras, Mobile Phones and Other Electronic Devices

San Francisco, CA, Oct. 26, 2004 – SanDisk® Corporation (NASDAQ: SNDK) today introduced the world’s largest capacities of Memory Stick PRO™, Memory Stick PRO Duo™ and SD™ cards with 4-gigabyte (GB), 1GB and 2GB capacities respectively. These new cards are double the current maximum capacities and are designed to fit into a broad range of digital cameras, digital camcorders, music players, games, mobile phones and other consumer electronics devices. The announcement was made at the CTIA Wireless I.T. & Entertainment 2004 trade show at Moscone Center where SanDisk is demonstrating products in Booth 924.

“SanDisk is leveraging to the fullest our leading edge flash memory and advanced controllers to once again raise the bar by introducing the highest capacities of Memory Stick PRO, Memory Stick PRO Duo card and SD cards in the industry,” said Nelson Chan, executive vice president and general manager of the consumer and handset business. “These new capacity points will allow our customers who need maximum storage in their digital cameras, mobile phones and other electronics devices to use these new cards to store as many digital pictures, songs and other personal data as they desire.”

With higher performance and embedded MagicGate™ technology, the SanDisk Memory Stick PRO and Memory Stick PRO Duo feature high capacity, high-speed data transfer and built-in security for the secure transfer of copyright-protected content and real-time recording of high-resolution images and video. The introduction of the 2GB SanDisk SD cards makes it possible to store hundreds of high resolution digital images, JPEG compressed video clips and many hours of digital music on a single card.

To achieve these industry-leading capacities, SanDisk employs its highest density 90-nanometer 4-gigabit NAND/MLC (Multi-Level Cell) flash memory, chip stacking technology and latest generation of 32-bit controller architecture. These are coupled with high performance algorithms to maximize MLC performance while benefiting from the lower cost-per-megabyte of MLC memory.

The SanDisk Memory Stick PRO, Memory Stick PRO Duo and SD cards are available at the suggested retail prices and availability as follows:

  Capacities US$ Availability
SanDisk Memory Stick PRO 128MB – 2GB $54.99 – $399.99 Now
  4GB $799.99 November
SanDisk Memory Stick PRO Duo 128MB - 512MB $59.99 – $114.99 Now
  1GB $204.99 November
SanDisk SD Card 128MB - 1GB $29.99 – $99.99 Now
  2GB $199.99 November

These new cards will be sold at most of the 80,000 consumer electronics stores and other retail outlets where SanDisk products are sold worldwide. SanDisk also offers a complete line of accessories for these cards that includes USB 2.0 card readers.

SanDisk, the world’s largest supplier of flash memory data storage card products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.

SanDisk’s web site/home page address: http://www.sandisk.com/

SanDisk’s product and executive images can be downloaded from http://www.sandisk.com/corporate/media.asp

SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the U.S. and other countries. SanDisk is an authorized licensee of the SD trademark. Memory Stick PRO, MagicGate and Memory Stick PRO Duo are trademarks of Sony Corporation. Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s).


(First posted on Wednesday, October 27, 2004 at 11:00 EDT)

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