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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Ritz Camera Centers and Mirra, Inc. Announce Special Holiday Promotion


Mirra Digital Shoebox Featured at Ritz Camera Stores as a Must-Have Digital Camera Accessory for Protecting and Sharing Digital Photos

Beltsville, MD and Sunnyvale, CA (November 1, 2004) - Ritz Camera Centers, the largest retail camera and photo chain in the United States, and Mirra, Inc., developer of content protection and management solutions for the consumer and home office market, today announced the immediate availability of the Mirra Digital Shoebox at select Ritz Camera Stores nationwide.

An exclusive Ritz holiday promotion, the Mirra Digital Shoebox is an essential camera accessory offering 80 gigabytes of backup protection-enough to protect more than 100,000 3-megapixel digital photos. In addition to hands-free backup, the Mirra Digital Shoebox provides free, secure photo sharing over the web. The Digital Shoebox can also protect and share any kind of digital file, making it an ideal solution for home users with valuable content on their PCs, ranging from photos to music, work documents, financial records, and email.

"Think for a moment about all the shoeboxes of photos we have sitting on closet shelves and the fundamental reason we take photos - to preserve life's irreplaceable moments and share them with others. Well, the same is true of digital photos, and consumers are now looking for an easy solution for their digital lives," said Richard Mandeberg, CEO of Mirra. "With Ritz as a retail partner, our customers will benefit from the knowledge of a premier specialty photo retailer who understands their needs and can guide them to Mirra's award-winning solution."

"At Ritz we see a true need for solutions that allow our customers to protect and share their digital pictures," said Kristen Elder, Ritz Camera's senior buyer. "Consumers are making the switch to digital for many reasons, but the most important reason is to be able to share pictures with friends and family. The question is: How do you easily organize, protect, and share these pictures? As the premier specialty photo retailer, we believe the new Mirra Digital Shoebox solves these problems, making it a must-have accessory for anyone who owns a digital camera. We also believe that we have the know-how to best assist customers with this great new product."

The Mirra Digital Shoebox, which sells for $399, combines three key technology components in a smart, all-in-one solution that is easy to set up, simple to use, and affordable. Components include

Mirra PC software - the brains behind automatic backup, sharing, access, and synchronization
Mirra Web Services™ - free, secure services that support file sharing and access via the web
Mirra storage appliance - high-capacity network storage that's always on and available

About Ritz Camera Centers, Inc.

Ritz Camera Centers, headquartered in Beltsville, Maryland, is the largest retail camera and photo chain in the United States, with approximately 1,200 locations in 48 states and the District of Columbia. The Ritz Camera Centers chain of stores includes Ritz Camera, Wolf Camera, Kits Camera, Inkley's, and The Camera Shop. All stores have Big Print Central Departments offering both traditional and digital prints "in minutes." Ritz Camera Centers, Inc. also owns and operates Boater's World Marine Centers, a leading marine specialty retail chain with over 110 stores nationwide.

About Mirra, Inc.

Mirra, Inc. helps people protect and manage their digital content with simple solutions that anyone can use. In December 2003, Mirra began shipping the Mirra Personal Server, the first product of its kind for consumers and home office professionals who need a simple, affordable way to protect, share, and access the valuable content on their PCs. Mirra products are available nationwide at over 500 Best Buy and Ritz Camera retail outlets, through D&H Distributing, and online at www.RitzCamera.com, www.Amazon.com, www.BestBuy.com, www.CompUSA.com, www.Dell.com, and www.Mirra.com. For more information, go to www.Mirra.com.


(First posted on Monday, November 1, 2004 at 12:28 EST)

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