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PRESS RELEASE: America's Best Selling Digital SLR Gets A Limited Edition Makeover
The Canon EOS Digital Rebel SLR Returns for a Second Round with a Sleek Black Body
LAKE SUCCESS, N.Y., Nov. 1, 2004-Canon's EOS Digital Rebel, the camera that put the excitement of SLR digital photography into the hands of consumers, will now be available for a limited time in a new black body. The black edition of the Digital Rebel digital SLR will be available at Canon U.S.A. authorized dealers and will sell with the digitally enhanced EF-S 18-55mm zoom lens kit for $999*.
"When we introduced the Digital Rebel, we were excited to put the fun and excitement of SLR photography into the hands of consumers at an affordable price," stated Yukiaki Hashimoto, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A. "The new black body will appeal to even more people with a more professional and fresh new look and easy-to-use advanced functions at an affordable price point."
The EOS Digital Rebel remains one of the best selling Digital SLRs in history because it gives consumers the speed and advanced functions formerly only found on higher end cameras. The black Digital Rebel features the same popular features, including fast seven point autofocus, 6.3 megapixel resolution, Canon's exclusive DIGIC imaging processor, and the same design and durability that has established the EOS Rebel line of SLRs as quality performers.
The black edition of the Digital Rebel is compatible with more than 50 Canon EF and EF-S lenses, including the new EF-S 17-85 mm f/4-5.6 IS USM and the wide-angle EF-S 10-22 mm. f/3.5-4.5 USM.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America, and is ranked #35 on the latest BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking second overall in the U.S. in 2003, with global revenues of $29.9 billion. For more information, visit www.usa.canon.com.
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*Prices subject to change at any time. Actual prices are determined by individual dealers and may vary.
(First posted on Monday, November 1, 2004 at 18:38 EST)