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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Iomega's USB 2.0 Mini Hard Drive. Courtesy of Iomega, with modifications by Michael R. Tomkins. PRESS RELEASE: Iomega Announces New Mini Hard Drive


Ideal Storage: Big Capacity In a Tiny Package Without the Power Cord

SAN DIEGO, November 9, 2004 - Iomega Corporation (NYSE: IOM), a global leader in data storage, today announced a slick little external hard drive in 20 GB and 40 GB capacities* that is small enough for the shirt pocket and weighs just 3.5 ounces. The new Iomega® USB 2.0 Mini Hard Drive is the first Iomega hard drive to receive 100 percent of its power from a standard USB data port, allowing mobile professionals to travel lighter and still have plenty of storage capacity for all their important files.

"The Iomega Mini Hard Drive is host-powered, small, and weighs next to nothing, so it is a great choice for mobile professionals and students," said Brad Nelson, general manager, consumer products, Iomega Corporation. "Using a Mini Hard Drive is extremely simple: just connect it to your computer's USB port and you're ready to take your files anywhere. Other external hard drives require an external power source, tethering you to the nearest available AC wall outlet. The Iomega Mini Hard Drive gives the user more freedom and flexibility. You won't find a simpler product on the market."

Key Features and Benefits
Because the Iomega Mini Hard Drive is based on 1.8-inch hard disk technology, it is smaller and more energy-efficient than most other portable drives. The 4200-rpm drive has a rugged aluminum enclosure and features a USB 2.0 (Hi-Speed USB) interface for plug-and-play simplicity with any compatible Windows or Macintosh computer (see below). A blue drive light signals disk activity, and an on/off switch allows laptop users to power down the device without disconnecting it.

Each drive comes with a sleek leather travel case, USB cable, and software CD, including MusicMatch™ Jukebox music management software (PC and Mac) and Adobe® Photoshop Album™ SE (PC) for digital photos.

Compatibility
The Iomega Mini Hard Drive requires a Pentium processor or higher with Microsoft® Windows® Me/2000/2000 Pro/ XP Home or Professional; MAC G4 or G3 (blue and white G3 only) or iMac computer with built-in USB connection and Mac OS 9.0 or above.

Price and Availability
The Iomega Mini Hard Drive is now available in two capacities, 20 GB ($179) and 40 GB ($279). All prices are U.S. suggested retail.

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the new Iomega® REV™ 35GB drive; popular Zip® 100MB, 250MB and 750MB drives; high-performance Iomega external hard drives and the new Mini Hard Drive; Iomega Mini USB drives and Micro Mini™ USB drives; Iomega external CD-RW drives; Iomega Super DVD drives and the QuikTouch™ Video Burner; and Iomega floppy USB-powered drives. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega NAS servers offer capacities of 160GB to 1TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com .

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega Mini Hard Drive, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward‑looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward‑looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward‑looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10‑K for the year ended December 31, 2003, and its most recent Quarterly Report on Form 10-Q.

# # #

* 1 GB = 1 billion bytes.

Copyrightę 2004 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, Micro Mini, iStorage, HotBurn and QuikTouch are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.


(First posted on Tuesday, November 9, 2004 at 15:37 EST)

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