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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: xD-Picture Card Available Now From PNY Technologies


PNY and Olympus Sign Distribution Agreement to Offer the Latest Flash Card Format

PARSIPPANY, NJ May 10, 2005 PNY Technologies®, Inc. allows professional photographers and enthusiasts the freedom to entrust their most valuable photographs with the latest flash card format. As a leader in the flash card market, PNY Technologies has signed a distribution agreement with Olympus Imaging America Inc. to introduce the xD-Picture Card.

"Resulting from increased market growth in portable, compact digital cameras, PNY Technologies is pleased to partner with Olympus to deliver our customers the xD-Picture Card," said John Orzepowski, marketing manager for flash media, digital entertainment and flash drives for PNY Technologies. "As demand for new flash formats continues to increase, PNY will offer more choices for popular digital solutions. Therefore users can enjoy today's sleek, stylish digital cameras while gaining increased memory capacity to ensure high quality photos."

Designed for today's most popular, digital cameras, PNY's new xD-Picture Card features a smaller form factor that provides greater storage capacities and faster data transfer speeds. The xD-Picture Card format takes advantage of the "panorama" feature set available on Olympus digital cameras, so users can take panoramic pictures. Though the card is about the size of a postage stamp, its large capacity allows for high mega-pixel photos and offers the high performance needed to store video clips.

PNY Technologies' new xD-Picture Card is available in 64MB, 128MB, 256MB, 512MB and 1GB storage capacities. The cards will be available in May from Staples and Office Depot throughout North America.

PNY Technologies offers a full line of digital media solutions to meet a range of professional and amateur needs. PNY's digital media product line includes: Attaché(TM), Executive Attaché (TM)and Collegiate Attaché(TM)USB 2.0 flash drives; the PNY Optima(TM) CompactFlash(TM) Professional Series, CompactFlash(TM) cards, Secure Digital(TM) cards, SmartMedia(TM) cards and MultiMedia(TM) cards; as well as single and multi slot USB 2.0 card readers and PCMCIA adapters.

For more information, technical product support and FAQs, please visit PNY's Web site at http://www.pny.com.

About Olympus
Olympus is one of the world's leading manufacturers of opto-digital products for business, leisure, medicine, science and industry. The parent company was founded in Japan in 1919. Just one year later, Olympus produced Japan's first microscope the Asahi. The product line of the Olympus Imaging America Inc. consists of digital and analogue compact cameras, digital SLR cameras, lenses and a host of further accessories, photo printers, storage media, binoculars and voice processing systems.

About PNY Technologies, Inc.
Established in 1985, PNY Technologies®, Inc. is a leading supplier and marketer of NVIDIA Quadro® by PNY professional graphics boards and Verto®-brand consumer graphics cards. The company also offers a full line of high-end memory upgrade modules, flash memory, Attaché(TM), Executive Attaché(TM) and Collegiate Attaché(TM) USB 2.0 flash drives, flash peripherals and digital entertainment products. Headquartered in Parsippany, N.J., PNY maintains facilities in North America (Santa Clara, Calif. and Parsippany, N.J.), Europe (France, United Kingdom, Germany) and Asia (Taiwan). For additional information, please visit the company's Web site at http://www.pny.com.

The PNY logo is a registered trademark of PNY Technologies, Inc. All other trademarks are the property of their respective owners. Copyright © 2005 PNY Technologies, Inc. All rights reserved.

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(First posted on Tuesday, May 10, 2005 at 18:54 EDT)

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