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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Lexar Announces Picture Perfect Pets Online Photo Contest


Fremont, CA, June 16, 2005 -- Is Fido ready for his close-up? Lexar Media, Inc. (Nasdaq: LEXR), a leader in advanced digital media and accessories, today announced the start of its online Picture Perfect Pets amateur digital photography contest, in conjunction with its sponsorship of the upcoming publication of "DOGS 24/7" and "CATS 24/7," by Rick Smolan and David Elliot Cohen, follow-on books to the hugely popular "America 24/7" book series. Entry details for contestants are at www.lexar.com/pets.

"Pets are one of the most popular photography subjects and this contest promises to bring notoriety and fame to pets and photographers alike, just like those featured in 'Dogs 24/7' and 'Cats 24/7,'" said Jim Gustke, Vice President and General Manager, Lexar. "More and more people are discovering the advantages of digital photography and they're also discovering the dependability of high-quality Lexar memory cards. We appreciate that people trust their digital pictures they love to Lexar memory cards and look forward to receiving them in this contest."

Star Power! Daisy the dalmatian is between gigs as a therapy dog. It's a role that has patients cheering at hospitals in Fort Lauderdale, Florida. But wait, there's more: Daisy is an actress who has appeared in a beer commercial and is a card-carrying member of the Screen Actors Guild.
Copyright © 2005 by Lori Bale for Dogs 24/7



To help amateurs interested in entering the contest, Lexar is featuring "Tips for Photographing Pets" by Nick Kelsh, Lexar Elite Photographer and author of "How to Photograph Your Life." Kelsh's tips offer professional insight and techniques on such things as lighting, proper lens and accessory usage and the advantages of shooting with digital, as it allows the photographer to experiment with their camera. Kelsh's tips can be found at www.lexar.com/pets.

How The Contest Works The Lexar Picture Perfect Pets online contest will run from June 15 to June 30, 2005. Photographers should submit photos of their cats or dogs into the competition categories provided. Lexar is partnering with Webshots, the leading photo-sharing website, serving as the official photo submission site, and Purina PetCare, a leader in the pet products industry, providing grand prizes for contestants.

A panel of Lexar professional photographers will first consider entries in all categories, and will select three finalists to be judged online July 15. Visitors will then vote on their favorites for both overall Grand Prize winners in the Cats and Dogs categories, as well as for winners in each of the special categories. Winning images will be profiled on Lexar.com.

Categories for submission include:

Dogs: Youth-Under 14 Entrants, Man's Best Friend, Runway Models (Fashion and Accessories) and Four-Legged Phenoms (Action Shots)

Cats: Youth-Under 14 Entrants, Close-Up Shots, Furry Friends (Fashion and Accessories) and Friendly & Frisky (Action)

The Prizes

Grand Prize winners in both the Dog and Cat categories will receive a Lexar Memory Card of their choice (up to 1GB), a Lexar MultiCard Reader, a year's supply of Purina pet food, a complimentary one year premium membership to Webshots and a customized copy of either "DOGS 24/7" or "CATS 24/7" featuring their winning photograph on the cover. The winners in each of the special categories will each receive a customized copy of either "DOGS 24/7" or "CATS 24/7" with their winning photo on the cover.

About 'DOGS 24/7' and 'CATS 24/7'

"DOGS 24/7" and "CATS 24/7" are the latest bestsellers from Rick Smolan and David Elliot Cohen, creators of the bestselling Day in the Life and America 24/7 series of illustrated books including the recent The New York Times bestseller, "AMERICA 24/7." Thousands of professional and amateur photographers across the nation submitted more than 50,000 digital photos of wonderful dogs. The best 500 were chosen for DOGS 24/7 - a wonderful homage to our furry best friends. "DOGS 24/7" and "CATS 24/7" published by Chronicle Books, are available online and in bookstores everywhere.

About Purina PetCare

As a leader in the pet products industry, Nestlè Purina PetCare Company is dedicated to improving the lives of cats and dogs through quality nutrition and care. Our core philosophies include promoting responsible pet care, humane education, community involvement, and the positive bond between people and their pets. Learn more about valuable information that Nestlè Purina provides at www.purina.com/us.

About Lexar Media, Inc.

Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 86 issued or allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung, SanDisk and Sony. For more information, please call 1-800-789-9418 or visit www.lexar.com.


(First posted on Friday, June 17, 2005 at 11:43 EDT)

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