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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Olympus' Zuiko 35-100mm f2.0 lens. Courtesy of Olympus, with modifications by Michael R. Tomkins. PRESS RELEASE: Olympus Announces Prices For Zuiko Digital 90-250mm F2.8 And 35-100mm F2.0 Lenses

Melville, New York, September 26, 2005 – Olympus announced delivery dates and prices today for two new Zuiko Digital Specific™ lenses. Available in October 2005, the Zuiko Digital ED 35-100 f2.0 lens will retail at an estimated street price of $2499.99. Later in November the Zuiko Digital ED 90-250mm f2.8 lens will ship with an estimated street price of $5999.99. Designed for use with Olympus E-System digital SLR cameras, including the E-1, EVOLT E-300, and new EVOLT E-500, the two lenses feature constant apertures through the entire zoom range to offer the most advanced and fastest zoom of their kind available anywhere today. The new lenses complement the current line of Olympus Zuiko Digital Specific Lenses and establish the line as one of the largest 100% designed for digital lens systems offered by a manufacturer to date.

World’s First Lens to Offer f2.0 Over Full Zoom Range
The Zuiko Digital ED 35-100mm f2.0 (70mm-200mm equiv.) will be the first lens in the world to feature an aperture of f2.0 over the full zoom range. Designed to maximize the full potential of the mobility of the lens zoom range while making the most of the brightness offered at f2.0., the lens will give photographers the freedom to use the f2.0 aperture over focal lengths ranging from 35mm (70mm equiv.) to telephoto 100mm (200mm equiv.). The 35-100mm f2.0 also features both ED and Super ED Glass element for astonishing image quality.

Long Zoom Ideal for Sports & Nature Photography
The Zuiko Digital ED 90-250mm f2.8 Lens features a wide aperture of f2.8 over its entire ultra-telephoto focal length up to 250mm (500mm equivalent), providing photographers freedom to shoot in more varied lighting situations while still maintaining excellent sharpness and definition. The power of the optical zoom range on this lens enables users to instantaneously obtain optimal framing in sports and nature photography, where positioning for shots is often subject to constraints. This lens also uses ED glass lenses for its optical system to eliminate chromatic aberration to the greatest degree at f2.8 and to maintain sharpness, color, and tonal definition throughout the zoom range.

Versatile Rugged Design Standard
As part of the growing Pro-line of Zuiko Digital Lenses, both lenses will offer the dust and splash proof design of other Zuiko Digital Specific pro series lenses. This rugged design standard supports photography under the severe conditions in which many professional photographers work by incorporating special seals in the lens construction to protect the lens from moisture and dust. Reinforced metal lens mounts and lens barrels on each lens offer added support, dependability and durability in the field.

The two lenses will employ separate zoom and focus rings so that photographers can easily maintain focus on their subjects while utilizing control of creative composition with a separate zoom ring. Like all Zuiko Digital Lenses, these new lenses are also firmware upgradeable for future performance improvements.

The entire line of Zuiko Digital Specific Lenses comply with the Four Thirds System to be perfectly matched to the imager so light strikes the sensor directly, ensuring rich, accurate colors, sharp contrasts and bright images even at the edges. With the addition of these two lenses, the Zuiko system will offer optical ranges from an ultra-wide-angle of 7mm (14mm equivalent in 35mm film photography) to ultra-telephoto 300mm (600mm equivalent).

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples lives every day. These include:

  • Digital and film cameras
  • Professional SLR Imaging Systems
  • Digital and Microcassette recorders
  • Digital Music Players
  • Personal Photo Printers
  • Digital Print Kiosks
  • Digital Video Projectors
  • Digital Media
  • Binoculars

Olympus Imaging America Inc. is responsible for sales in United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

Olympus' Zuiko 35-100mm f2.0 lens. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!

Olympus' Zuiko 35-100mm f2.0 lens. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!

Zuiko Digital ED 35-100mm F2.0 Specifications*
Focal Length 35-100mm (35mm equivalent focal length 70-200mm)
Lens construction 21 Elements in 18 Groups, including Super ED lens and 4 ED lenses
Angle of View 34-12 Degree
Closest Focusing Distance 4.6 ft (1.4m)
Maximum Image Magnification 0.09x (35mm equivalent Maximum Image Magnification 0.18x)
Minimum Field size 185 x 139 mm
Number of Blades 9 (Circular aperture diaphragm)
Maximum Aperture f 2.0
Minimum Aperture f 22
Filter Size 77 mm
Dimension Diameter 3.8 x 8.4 in (96.5 x 213.5 mm)
Weight 3.64 lbs (1,650g (without Tripod Adapter / Tripod Adapter: 150g)
Tele Converter EC-14 YES
Extension Tube EX-25 YES
Lens Hood LH-82
Lens Cap LC-77 (77mm)
Lens Case LSH-1326

Zuiko Digital ED 90-250mm F2.8 Specifications*
Focal Length 90-250mm (35mm equivalent focal length 180-500mm)
Lens construction 17 Elements in 12 Groups, including 3 ED lenses
Angle of View 14-5 Degree
Closest Focusing Distance 8.2 ft (2.5m)
Maximum Image Magnification 0.08x (35mm equivalent Maximum Image Magnification 0.16x)
Minimum Field size 207 x 156 mm
Number of Blades 9 (Circular aperture diaphragm)
Maximum Aperture f 2.8
Minimum Aperture f 22
Filter Size 105 mm (Exclusive Protect Filter PF-105 included)
Dimension Diameter 4.88 x 10.9 in (124 x 276 mm)
Weight 7.21 lbs (3,270g (with Tripod Adapter )
Tele Converter EC-14 YES
Extension Tube EX-25 YES
Lens Hood LH-120B
Lens Cap LC-140
Lens Case LSH-1738

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer.
All trademarks mentioned herein are the property of their respective holder.
©2005 Olympus Imaging America Inc.


(First posted on Monday, September 26, 2005 at 10:00 EDT)

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