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PRESS RELEASE: Lensbabies Launches Macro Lens Set for Selective Focus Macro Photography
October 20, New York, NY. Today at the PhotoPlus Expo trade show, Lensbabies launched a set of macro lenses for use with its selective focus SLR camera lenses, Lensbaby 2.0 and the Original Lensbaby. The macro set consists of one +4 and one +10 macro lens that can be mounted to the front of the Lensbaby lens, allowing photographers to focusing in on minute details with eye popping Lensbaby effects.
"Shooting macro photos with a Lensbaby is completely absorbing and fun. With small movements of the focusing collar, you can move the sweet spot of focus around your subject, whether it's a grass hopper or a diamond ring." said Lisa Smith, a professional photographer from San Diego.
Lensbaby 2.0 and The Original Lensbaby bring one area of a photo into sharp focus, with that 'sweet spot' surrounded by graduated blur. Photographers can fluidly move the sharp area around the photo by bending the flexible lens tubing. By mounting the +4 or +10 macro lenses (or both at the same time) to the front of the Lensbaby, photographers can use the selective focus effect at very close ranges.
A Lensbaby without a macro lens has a minimum focus of 16 inches. With the +4 lens attached the focus range is from 6" to 13". With the +10 macro lens attached, the focus range is from 3.5" to 5". With the +4 and the +10 stacked on each other and mounted to the front of a Lensbaby, focus range is 2" to 3".
"We think these macro lenses will entrance anyone who loves Lensbaby photography or macro photography. You can lie down like a kid in your backyard and capture bugs running around the jungle of your garden." Said Lensbaby Co-CEO Craig Strong. "Actually getting an in-focus Lensbaby macro shot of a bug running around is a bit of a trick though, given the very shallow depth of focus. . . . but it can be done and the pursuit is fun!"
The Lensbaby macro set retails for $29.00 and is available from retail stores, from Lensbabies.com, or by calling 877-536-7222.
(First posted on Friday, October 21, 2005 at 08:22 EDT)