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SLRgear.com's logo. Click here to visit the SLRgear.com website! Imaging Resource launches SLRgear.com
(Friday, October 21, 2005 - 09:15 EDT)

We're proud to announce the launch of a new website that will help owners of digital SLRs choose the lenses and accessories that best fit their needs.

Much of the fun of SLR ownership comes from expanding your photographic arsenal. The camera itself is only the beginning of your journey: You'll be adding lenses, flash units, filters, camera bags, and other accessories for years to come. So that's what our new website SLRgear.com is all about: helping you select the best "gear" for your digital SLR.

The site contains three types of information - user reviews, professional reviews, and comparison shopping links.

We're proud to offer our own comprehensive laboratory tests and analysis, with results that we've made easier to digest with informative and interactive charts. These will help you clearly see the differences between different lenses, and better grasp the strengths and weaknesses of each. On the one hand, you'll be able to see why that f/2.8 zoom really is worth a thousand dollars. On the other hand, you'll be able to sniff out bargains in more reasonably-priced optics, and understand exactly where the "sweet spots" lie in each lens's various settings. Regardless of your budget, you'll be able to find the best match between the lenses and your needs, and make better choices than has ever been possible.

Tamron  18-200mm lens blur analysis. Copyright (c) 2005, The Imaging Resource. All rights reserved. Click to see the analysis in a new window!

As revealing as they are, our own tests still tell only part of the story. Laboratory tests tell a lot about sharpness and distortion, but little or nothing about the "build quality" of a lens, how it feels on the camera, and how it does with real-life color and contrast levels. This is where the reader reviews come into play, and it's an aspect of SLRgear.com in which we invite you to participate. If you've shot with a lens, or used a particular accessory, and want to tell the world about it, take advantage of this opportunity to share your experience. If other photographers have helped you as you learned about this fantastic hobby, you can pass the favor along by sharing your own experience and knowledge about products you've used. Visit the forums and answer questions, pass along tips, and join the community of photographers we're creating.

As we launch SLRgear.com, we're focusing first on lenses, as that's where we feel we have the most value to offer with our unique approach to testing and visually illustrating performance. In the interest of getting the site up and running, we've restricted the initial lens listings to those from two major camera makers--Canon, Nikon, and Olympus--plus the "digital specific" or "reduced image circle" offerings from third-party lens makers Sigma and Tamron. Our next task will be to get all the specs and manufacturer data for the rest of the third-party lens models, as well as those from other makers such as Konica Minolta and Pentax into the site's database. After that, we'll add entries for other accessory products like tripods, flashes, and camera bags, as requested by readers. We'll also continue to add to the lens test results on a regular basis, governed somewhat by the demands of reviewing products here at the Imaging Resource. We hope to post new test results for at least a few lenses every month, regardless of how busy we are.

So - if you're an SLR camera owner, or you're considering taking the plunge, you owe it to yourself - check out SLRgear.com, have a look at our initial selection of lens reviews, and consider leaving your thoughts on the lenses for your fellow photographers! (Oh, and don't be shy about letting us know what you think of the site, and how we can improve it - you can do so in the forum).

Original Source Press Release:


New Brand-Neutral Website Debuts Today Focusing Exclusively on "Everything SLR" for Photo Pros and Advanced Amateurs

ATLANTA, GA October 19, 2005 – Single Lens Reflex camera users – whether their shooting preference is analog, digital or both – now have a powerful new tool for making their all-important lens choices. www.SLRgear.com ™ went live to the general public at 7:00 AM today (EDT), offering unprecedented lens performance information in an intuitive, easy-to-understand format. Developed by the staff of Imaging-Resource.com™ -- one of the Internet’s original and preeminent digital photo websites – this new SLR-oriented site uses advanced testing technology to uncover details of lens performance critical to picture taking, but that are missed or glossed-over by conventional techniques.

"For the serious photographer lenses are among their most important and potentially pricey picture-taking tools. Previously, even these knowledgeable consumers had only the most general information about lens performance to guide their purchase decisions. Now, with www.SLRgear.com’s comprehensive and interactive testing technology and software, they can assess an individual lens performance with a degree of accuracy, quality and clarity never before available," states Dave Etchells, founder of both SLRgear.com and Imaging-Resource.com.

Noteworthy among SLRgear.com’s cutting-edge content and lens testing tools is the same technology from DxO Labs (www.dxo.com) used by many manufacturers to check their own lenses. The DxO analyzer software crunches literally billions of calculations to determine for example, where a lens’ sweet spot is and where that lens has trouble. SLRgear.com's own software then turns those numbers into 2-D and 3-D graphs, making it easier for a user to see what happens to a lens as its focal length and aperture are varied.

“Beyond our own objective, strictly brand-neutral testing, SLRgear.com is a place where SLR users, regardless of expertise, can share their experiences with equipment, exchange tips, share their love of photography, and ultimately learn about all things SLR. Our combination of in-depth testing and hands-on, real-world reports is literally without precedent in the photo community."

“Digital SLRs have finally achieved the quality, capability and affordability of their film-based predecessors and literally millions of photo hobbyists are flocking back to the SLR format. www.SLRgear.com is here to welcome them back.”

For additional information about www.SLRgear.com and www.Imaging-Resource.com visit their respective websites. For media inquiries contact Richard Altman at REA Communications, Inc. at 914-288-9811 or 914- 882-6953.


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