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PRESS RELEASE: Kodak Encourages Pro Photographers to Register For Its 'Network of Pro Photographers'
New Service Will Educate, Assist Consumers in Selecting the Right Photographer For Their Needs
AUSTIN, Texas, Jan. 22 - Today, Eastman Kodak Company announced the development of a robust professional photographer locator service for consumers, available spring 2006, and is currently seeking professional photographers to populate the database. The KODAK Network of Professional Photographers will act as a reference and referral guide for those seeking the services of a professional photographer.
Professional photographers can register free of charge as Premium Members of ProPass, an e-zine that offers subscribers solutions to achieving their artistic and business goals at www.kodak.com/go/propass. Photographers can list their credentials, professional affiliations, as well as provide links to their web site, directly connecting consumers with samples of their work. KODAK Network of Professional Photographers is yet another tool Kodak is providing in its support of professional photographers.
"Kodak realizes there are a lot of criteria in choosing a quality professional photographer," said Christopher Van Zandt, Americas Region, Director Professional Output. "Many consumers don't fully understand the benefits of professional photography, and that different situations are best served by photographers with specific skills and talents. Moments that are irreplaceable require the skill of a professional to capture the composition, reproduction and preservation of a quality image. Kodak's Network of Professional Photographers is a service that will demystify this process for consumers, guiding them through the process in an effort to help them select the right photographer for their individual needs. "
With Kodak's Network of Professional Photographers, consumers can locate photographers in their region, organized by specialization - wedding, portrait, special event, etc. The Network of Professional Photographers will educate consumers in the differences between photographers, as well as offer a list of qualified photographers on one site. Consumer outreach and promotions will begin this spring. Awareness will be generated through a combination of direct marketing and public relations tools, educating consumers on the importance of professional photography as well as sharing innovative photography styles and output options. In addition, consumers will be able to take advantage of the Promise of Excellence Guarantee that is offered by participating photographers, a guarantee which assures consumers that participating photographers will replace a print should it ever fade or crack as a result of product performance.
About Eastman Kodak Company
Kodak is the leader in helping people take, share, print and view images - for memories, for information, for entertainment. With sales of $13.5 billion in 2004, the company is committed to a digitally oriented growth strategy focused on the following businesses: Health -- supplying the medical and dental industries with traditional and digital imaging-information products and services, as well healthcare IT solutions and services; Graphic Communications - offering on-demand color and black and white printing, wide-format inkjet printing, high-speed, high-volume continuous inkjet printing, as well as document scanning, archiving and multi-vendor IT services; Digital & Film Imaging Systems - providing consumers, professionals and cinematographers with digital and traditional products and services; and Display & Components - which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers imaging sensors to original equipment manufacturers. More information about Kodak (NYSE: EK) is available at www.kodak.com.
Editor's Note: For information about Kodak's professional products, customers may call 1-800-235-6325, or visit the KODAK PROFESSIONAL Imaging Solutions web site at: www.kodak.com/go/professional.
Kodak and Kodak Professional are trademarks of Eastman Kodak Company.
(First posted on Sunday, January 22, 2006 at 08:30 EST)