Original Source Press Release:
Sony announces Cyber-shot DSC-T30|
(Thursday, April 6, 2006 - 00:00 EDT)
Sony Electronics has today announced a new digital camera model that updates the Cyber-shot DSC-T9 announced last November.
Changes in the Sony Cyber-shot DSC-T30 include a new 7.2 effective megapixel CCD imager, with a higher maximum ISO sensitivity of 1000. There's also a larger 3.0" LCD display versus the 2.5" type in the six-megapixel T9, and a new NP-FR1 InfoLithium battery that should offer almost double the battery life of that camera (420 shots instead of 240). As with the T9, the T30 couples its imager with a Carl Zeiss Vario-Tessar branded 3x optical zoom lens that includes image stabilisation. The lens has an effective focal length range of 38 - 114mm. Other features of the DSC-T30 include shutter speeds from 30 to 1/1000 second, a choice of Multi-pattern, Center-weighted, or Spot metering, five white balance presets, 10 scene modes, USB and video connectivity, and both Memory Stick Duo / Pro Duo storage coupled with 58MB of built-in memory.
Most other differences between the two cameras are likely related to the changes noted above. The body is slightly larger (2-5mm in each direction) to accomodate the larger LCD and battery, and while the weight without battery / media is identical to the T9, the ready-to-shoot weight is 10 grams more thanks to the new battery. Shutter lag with AF / AE is just slightly longer, rated at 0.28 of a second, and the burst speed and depth are also downgraded just slightly to 5 shots at 1.1 frames per second, while the regular shot-to-shot interval is now 1.4 seconds - changes that are down to the higher resolution imager. As well as increasing the size of the body somewhat, the controls have also been revamped, and the sliding lens cover now doesn't extend the entire way across the front of the camera. Finally, the bundled software has been changed to Sony's Cyber-shot Viewer 1.0.
Pricing for the Sony Cyber-shot DSC-T30 is set at $500, and the camera will ship next month.
|Sony Cyber-shot DSC-T30|
|Camera Type||Ultra Compact|
|Dimensions||3.7 x 2.2 x 0.9"|
95.0 x 56.5 x 23.3mm
|Sensor Type||1/2.5" CCD|
7.20 megapixels (effective)
|Aspect Ratio||4:3, 3:2|
|Image Dimensions||3072 x 2304 (7.1 megapixels)|
3072 x 2048 (6.3 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
1632 x 1224 (2.0 megapixels)
640 x 480 (0.3 megapixels)
|Capture Speed||Continuous: 0.8 frames per second|
|Image Quality||2 levels|
|Image Preview / Review|
|LCD||3.0", 230,000 pixels|
|Playback Zoom||5.0x max|
|Lens Type||Carl Zeiss Vario-Tessar|
3x optical zoom
|Focal Length||6.3 - 19.0mm (actual)|
38 - 114mm (35mm equivalent)
|Aperture Range||f/3.5 (wide) / f/4.3 (tele) - ???|
|Focusing System||5-area Contrast detect with AF assist lamp|
Manual Focus possible (5) steps
|Focusing Range||Normal: 20" - infinity (50 cm - infinity)|
|ISO Sensitivity||Auto, 64, 100, 200, 400, 800, 1000|
|Shutter Speed||30 - 1/1000 second|
|Metering Modes||Multi-pattern, Center-weighted, Spot|
|Exposure Compensation||+/- 2.0EV in 1/3EV increments< /tr>|
|White Balance||Auto, Daylight, Cloudy, Fluorescent, Incandescent, Flash|
|Internal Flash||Modes: Auto, Auto w/ Red-Eye Reduction, On, On w/ Red-Eye Reduction, Slow Synch, Slow Synch w/ Red-Eye Reduction, Off|
Range: 0.3 - 11.2 ft, (0.1 - 3.4m)
|Scene Modes||Twilight, Twilight Portrait, Landscape, Beach, Snow, Fireworks, High-Speed Shutter, Candle, Magnifying Glass (Super Macro), Soft Snap|
|Digital Zoom||Precision 2x|
|Self Timer||Yes, 2 or 10 seconds|
|Recording Medium||Memory Stick Duo, Memory Stick PRO Duo, Built-in|
|Battery Type||Lithium Ion rechargeable|
|Battery Form Factor||Proprietary NP-FR1 InfoLITHIUM|
|Software||Cyber-shot Viewer 1.0|
|Battery / Charger||Proprietary NP-FR1 InfoLITHIUM rechargeable battery and charger|
|Flash Memory||58.0MB built-in memory|
|Digital Print Order Format (DPOF) compliant||Yes|
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|NEW SONY CYBER-SHOT CAMERA CLEARS UP LIFE'S BLURRY MOMENTS|
Slim DSC-T30 Model with Double Anti-Blur Protection Makes Fuzzy Images a Thing of the Past
SAN DIEGO, April 5, 2006 - Sony is building up its arsenal of anti-blur, digital still cameras to help people who are out on the town win the fight against blur with the introduction of the new 7.2-megapixel Cyber-shot DSC-T30 model.
"When people are out having a good time, they don't want to spend it learning how to avoid taking blurry pictures," said James Neal, director of marketing for digital imaging products at Sony Electronics. "We've engineered our flagship T-series camera with intelligent, automatic features so people can spend more time having fun and less time understanding technology."
No More Buzz Kill
Everybody's feeling the vibe and you want a group shot before leaving dinner or the party. Don't make everyone pose and re-pose, smiling as if they're suffering from lock jaw, while you take shot after shot trying to get a good picture.
Equipped with double anti-blur protection, you can press the DSC-T30 model's Super Steady Shot® optical image stabilization and high-sensitivity mode buttons in seconds, and reduce the chance of taking a blurry picture the very first time - especially in low-light conditions.
The Super Steady Shot technology minimizes blur caused by shaky hands, while the new camera's high light sensitivity (ISO 1000) mode reduces blur resulting from shooting at faster shutter speeds. There's even added defense with Sony's Clear RAW™ noise reduction system, which kicks in to counter picture noise associated with high-sensitivity shooting.
These technologies make the camera ideal for shooting in low-light conditions, such as restaurants, bars and clubs. Combined with its stylish finish and svelte dimensions, the DSC-T30 camera is the perfect accessory for even the most discerning "fashionista."
Armed with features for optimal shooting and sharing, the new camera with its Carl Zeiss® Vario-Tessar® 3x optical zoom lens combines power, portability and distinctive playback. Its slide show with music function is ideal for viewing on the camera's three-inch, Clear Photo LCD Plus™ screen.
This is Sony's first T-series model to feature selectable color modes. Choose natural mode for subtle color variations or vivid mode for more intense colors, depending on how you want to preserve the mood from your night on the town.
Sony's ultra-fast Real Imaging Processor™ circuitry increases the camera's efficiency for quicker start-up, faster shot-to-shot times, higher-quality movie capture, and longer battery life. Its supplied InfoLithium® battery provides plenty of power - up to 420 shots per full charge. That's nearly double the performance of previous T-series models.
The camera has 58MB of internal memory, just in case you forget your memory card. Its capacity can be expanded up to two gigabytes, however, with an optional Memory Stick Duo™ media card.
The Cyber-shot DSC-T30 camera will be available next month for about $500 direct at SonyStyle.com, at Sony Style retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin online today at www.sony.com/T30.
The camera is supplied with an InfoLithium battery, battery charger, multi-connector cable, wrist strap and software CD-ROM. Optional accessories include a travel charger (BC-TR1, about $60), Cyber-shot Station (CSS-TNA, about $80), a marine pack (MPK-THC, about $200), and a genuine leather cover (LCJ-THA, about $40).
Make the Most of High-Resolution Images through Prints
This new high-resolution camera is ideal for making high-quality prints. When you connect it to a Sony DPP-FP50 digital photo printer, you can create prints, postcards, or even calendars using the printer's supplied software.
And with Sony's ImageStation® online photo service, you can expand your options to print tens or even hundreds of pictures, create online photo and video albums, or make customized gifts such as photo books and calendars.
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Editor's Note: Available storage capacity of Memory Stick Duo™ and Memory Stick PRO Duo™ media may vary. A portion of the memory is used for data management functions. The viewable area of the LCD screen is measured diagonally. For additional information about Sony products, your readers can call toll-free at (888) 222-SONY, or visit Sony's web site at: www.sonystyle.com. Press releases and digital images are available for the news media at Sony Electronics' news and information web site at: www.sony.com/news.