Advanced Sensor and Software Technology Takes Capture Speed, Portability and Image Quality to New Heights

EDISON, N.J., May 23, 2006 -- Sinar, the legendary Swiss company that pioneered the use of digital imaging technology in the professional photography market, has introduced the Sinar eMotion 75, a digital camera back designed for the location and studio photographer. Featuring a fast capture rate, unrestricted mobility and superior image quality, the 33 million pixel Sinar eMotion 75 delivers exceptional speed and portability for non-stop shooting in the studio or on location. The Sinar eMotion 75 is compatible with the Sinar m modular System, honored with the 2006 TIPA Award as the best high-end professional camera system.

"Every component of the Sinar eMotion 75 has been designed to meet and exceed Sinar's exceptionally high standards that result in perfect image quality with the best color, clarity and contrast possible," said Cathy Strobel, President, Sinar Bron Imaging. "The same attention to quality also ensures consistency and dependability in any shooting terrain and over a lifetime of creative use."

Advanced digital technology built into the Sinar eMotion 75 allows photographers to work intuitively and creatively, never breaking their rhythm under the high-pressure atmosphere of a high-end shoot. With a capture rate of up to 40 images per minute, the Sinar eMotion 75 processes 190MB files every 1.5 seconds and delivers continuous image sequences of up to 160 exposures.

The Sinar eMotion 75 has been designed for tethered and untethered operation, giving photographers complete flexibility to move around freely whether working indoors or out, in the studio or on location. Up to 160 images (when compressed) can be written in uninterrupted sequence on the internal 6GB secure storage medium. Automatic data transfer allows for storage of image data on additional CF cards (up to 8GB) during pauses between exposures, or on both storage media simultaneously. There is no risk of data loss and no additional cables to connect a mass storage device.

Thanks to advanced sensor technology and electronics optimized for highly efficient performance, it is not necessary to recharge the Sinar eMotion 75 battery every hour. The power provided by the interchangeable Lithium-Ion video battery lasts for up to three hours for long-lasting mobility -- and it does so in spite of the brilliant image on the OLED display that can be viewed so conveniently in daylight and at any angle.

The large 48 x 36 mm Sinar eMotion 75 sensor and the elimination of micro-lenses allow photographers to work with wide-angle lenses and incorporate swings and tilts. Sinar's unique color filter technology renders colors naturally, eliminating color shifts. All Sinarbacks are compatible with all medium and large format camera configurations with the use of interface plates. With the Hasselblad-V Adapter, Sinar digital backs can be used on any view camera.

The Sinar eMotion 75 digital back joins the Broncolor Verso A2 Power Pack, Para FB Umbrellas and Ringflashes as the ultimate digital imaging solution for studio and fashion photographers.