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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Lexar's logo. Click here to visit the Lexar website! PRESS RELEASE: Top Professionals to Share Digital Photography Insight and Experiences in Lexar's Booth at PhotoPlus Expo in New York

World Renowned Professional Photographers Vincent LaForet, Moose Peterson and Joe McNally to Share Their Work, Tips and Techniques with Show Attendees

PhotoPlus Expo Booth #244 -- FREMONT, Calif. -- Lexar, a leader in advanced digital media and accessories, announced today that professional photographers Vincent LaForet, Moose Peterson and Joe McNally will present their work in Lexar's booth (#244) at the upcoming PhotoPlus Expo in New York City. Each professional photographer will share his experiences capturing award-winning images while revealing digital imaging workflow practices.

"In my role at Lexar, I have had the privilege of working directly with many of the most talented professional photographers around the world," said John Omvik, director of professional product marketing, Lexar. "Joe, Vincent and Moose are no exception. Each of these photographers is at the top of his field and has an incredible body of work which he will share with visitors at our booth during PhotoPlus Expo. As amazing as their images are, the stories behind them and their workflow tips are just as compelling. Each of these photographers goes the extra mile to capture his unique shots. They rely on Lexar for their livelihoods and we are honored to support them."

Photographers of all experience levels are passionate about their work. Lexar encourages this spirit by providing them with durable, reliable high-speed flash memory cards and accessories so that they can focus on capturing eye-catching images and never miss the perfect shot.

Renowned photographer, Vincent LaForet, must use the most dependable gear available when shooting his signature aerial images for any number of major market publications. Moose Peterson, a leading nature and wildlife photographer, requires the most trustworthy equipment to capture rare and endangered wildlife in their natural habitats in the United States and around the world. Whether working on a large-scale commercial assignment or a 15 minute window with a major celebrity, commercial and editorial photographer Joe McNally relies on Lexar because in his line of work, he only gets one chance to get it right. All three photographers use Lexar Professional flash memory cards and card readers within their digital imaging workflow.

These popular photographers will impart to visitors their digital imaging tips and techniques in Lexar's booth between 10:30 AM and 4:00 PM each day of the PhotoPlus trade show and conference held in New York City beginning Thursday, November 2. The full schedule of in-booth appearances is as follows:

  • Moose Peterson - Thursday, November 2 - 10:30 AM, 12:00 PM, 2:00 PM and 4:00 PM
  • Vincent LaForet - Friday, November 3 -10:30 AM, 12:00 PM, 2:00 PM and 4:00 PM
  • Joe McNally - Saturday, November 4 at 10:30 AM, 11:30 AM, 2:00 PM and 3:00 PM.
Designed for professionals in the photographic and imaging industries and held annually at the Jacob Javits Convention Center in New York City, the PhotoPlus Expo showcases the latest advances in photography and provides attendees with the opportunity to explore an inspiring array of photography, design and imaging products and services - everything from image capture and color management to retouching and storage - all from the industry's leading manufacturers. The show also offers over 100 photography and design seminars and hands-on workshops taught by world-renowned experts with a focus on cutting-edge innovations in digital imaging products and techniques.

About Lexar Media, Inc.
Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. Lexar also sells memory cards under the Kodak brand.

About Micron Technology, Inc.
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, Flash memory, CMOS image sensors, other semiconductor components and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit its Web site at www.micron.com.

Lexar and the Lexar logo are trademarks of Lexar Media, Inc. Micron is a trademark of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

(First posted on Wednesday, October 25, 2006 at 13:05 EDT)

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