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PRESS RELEASE: Popular Photography, American Photo, Inside Media Network to Broadcast PhotoPlus Expo
Inside Digital Photo Premiers with Full Coverage from the show floor at the Javits Center in New York City
NEW YORK, NY/CARSON CITY, NV -- November 1, 2006 -- Inside Media Networks and its official media content partners -- Popular Photography & Imaging and American PHOTO Magazines along with publisher Hachette Filipacchi Media US -- announce the launch of an innovative broadcasting concept at one of the industry's most important tradeshows. "Inside Digital Photo" will launch with interviews and footage captured live at PhotoPlus Expo (PPE), November 3 to 5, 2006, the Javits Center in New York City.
Premiering At PhotoPlus Expo
Hosted by industry insider Scott Shepard -- one of the most respected technical experts in the converging arena of digital, online and broadcast media -- the inaugural Inside Digital Photo program will feature the best of new products, trends, and technology exhibited at PPE via select, scheduled tapings from the show floor. The content is specifically designed for broadcast distribution, and will run daily throughout the run of the expo via www.popphoto.com.
Integrated Content Delivered to Targeted Media Communication Touchpoints
Inside Digital Photo is the first and only program focused on the photography and digital imaging market that combines a broadcast radio show with the latest new media delivery formats. In-depth coverage will feature news, interviews and tips of the trade from leading experts, and more in a one-hour weekly show format. In addition to regular segments hosted by Scott Shepard, Inside Digital Photo will feature exclusive program content from their media partners Popular Photography & Imaging and American PHOTO Magazine editors, story ideas and relevant articles, and product reviews culled from the magazines' top stories as well as related content provided by the magazines' publisher Hachette Filipacchi Media US via its website. Inside Digital Photo radio program will air Saturday afternoons and is available via ABC Starguide III throughout the United States. The program will also stream live worldwide on the Internet and be made available after broadcast with expanded content and exclusive video on iTunes at www.apple.com/itunes/download/ (for subscribers: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=203423898) and www.popphoto.com.
"With an integrated new media approach that leverages broadcasting with podcasting and online publishing strengths, we view this program as the ideal platform to extend our message beyond the traditional printed page. Now, we can reach today's photographic community and deliver an exciting new venue for our audience and our advertisers. We are proud to be the program's official content provider," says Jeff Roberts, VP/Publisher, Popular Photography & Imaging and American PHOTO.
To view the highlights of the inaugural Inside Digital Photo broadcast from the PhotoPlus Expo go to www.popphoto.com.
(First posted on Wednesday, November 1, 2006 at 12:03 EST)