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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Sony's logo. Click here to visit the Sony website! PRESS RELEASE: Sony announces its entry into the CompactFlash™ market


The answer to all your high resolution storage needs

Sony Europe's Recording Media & Energy (RME) division today announced the company's entrance to the CompactFlashTM memory card market. The first product line-up, to be announced shortly, is designed to handle the demanding speed and performance requirements of digital SLR cameras and is available with up to 4GB of storage capacity for the most demanding user.

"High end digital camera enthusiasts, from consumers to professional photographers, have a huge and growing demand for storage capacity," said Renaud Isnard from Sony Europe's Network Media division. "With the addition of CompactFlash cards to its product range Sony widens the choice for users of D-SLR cameras, such as the new Sony á100 model, that are looking for fast and reliable recording media from a leading brand."

The first Sony CompactFlashTM memory cards will be available later this Spring. The initial line-up will include CompactFlash Type I cards with 66x and 133x transfer speeds and capacities between 1GB and 4GB. The products will be branded as part of Sony's α100 DSLR camera system.

Notes for editors:
CompactFlashTM is a small, removable mass storage device. First introduced in 1994, CompactFlash (CF) cards have become a popular format adopted by many digital camera manufacturers due to their high transfer speed, large capacity and reliability. Providing full PCMCIA-ATA functionality and compatibility, CompactFlash Type I cards measure 43mm x 36mm x 3.3mm (W x H x D) and feature a 50-pin connector. CF I cards can operate in a CF Type I or Type II slot and passive 68-pin PCMCIA Type II to CF Type I adapters fully meets PCMCIA electrical and mechanical interface specifications for wide compatibility.

About Sony
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World´s Leading Consumer Brands. Sony recorded consolidated annual sales of EUR 54.96 billion (yen 7,475 billion) for the fiscal year ended March 31, 2006 and it employs approximately 158,500 people worldwide.

In Europe, Sony recorded consolidated annual sales of EUR 12.61 billion (yen 1,715 billion) for the fiscal year ended March 31, 2006, based on an average market exchange rate for the same period of yen 136 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.22 billion (yen 1,118 billiion) for the fiscal year ended March 31, 2006.

Sony Europe's Recording Media & Energy division is responsible for the retail and corporate data media, consumer and professional media and battery business. For more information please visit www.sony-europe.com


(First posted on Wednesday, January 17, 2007 at 14:28 EST)

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