Adobe CEO Discusses an Online Photoshop|
Mike Pasini, The Imaging Resource
(Friday, March 2, 2007 - 11:04 EST)
Adobe desktop apps to open another door to the Web, this time with Photoshop-branded consumer photo editing services.
Following Adobe's recent announcement of its partnership with Photobucket to provide online Web-based video remix and editing technology, Adobe CEO Bruce Chizen told CNET (http://news.com.com/2100-7345_3-6163015.html) the company plans to add a Photoshop-branded image editor to the online mix.
The entry-level image editor targeted at the consumer market would be free, Chizen said, with revenue provided from online advertising. The new approach was inspired by other Web 2.0 initiatives, he added. "It's something we are sensitive to because we are watching folks like Google do it in different categories and we want to make sure that we are there before they are, in areas of our franchises."
The project entails some technical hurdles. "You don't want latency to be an issue for the user," he noted, "so it's harder, in some ways, than a video Remix product. Even though bandwidth is increasing, the pipes are getting filled with video, so the user experience will likely stay the same for the next three to five years."
Nack: It's Evolution
Senior Photoshop Product Manager John Nack commented in his blog (http://blogs.adobe.com/jnack) today:
"I view this evolution of Adobe imaging as a logical (and exciting) extension of what we've been doing for several years. The company recognized that one size doesn't fit all and that it's possible to leverage core imaging technology & experience to build a variety of related solutions. That's what has led to Photoshop Elements (starting with core PS editing, removing pro-level complexity, adding hobbyist-oriented creation & sharing tools) and Photoshop Lightroom (leveraging Camera Raw, metadata and workflow experience). A Photoshop-branded online editor lets us start bringing the tech to new customers -- much like the new Adobe Remix reaches new customers using Adobe Premiere technology."
Nack also noted that the tool set being discussed would be aimed at "people using social networking and media sharing sites."