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PRESS RELEASE: InvenSense To Demonstrate Its Gyro-Based Blurfree® Image Stabilization Technology With Zoran At PMA 2007
SANTA CLARA, Calif., March 6, 2007 - InvenSense, the leading provider of# # #
motion sensing solutions for mobile applications, today announced it will
demonstrate its gyro-based BlurFree® image stabilization technology with
Zoran Corporation's COACH image processor for digital cameras at the Photo
Marketing Association PMA show in Las Vegas, Las Vegas Convention Center,
South Hall, at Zoran's Tech Suite X122.
InvenSense's BlurFree image stabilization technology eliminates unwanted blur
caused by hand shake when taking pictures or video with digital cameras.
InvenSense's IDG-1000 integrated dual-axis gyroscope is used to track the
movement of the camera caused by the natural hand shake of the user. The
BlurFree technology running on Zoran's COACH image processor converts the
hand shake information in real time and synchronizes the information with the
camera shutter and image sensor to select the best picture. Additional
BlurFree techniques are used to remove other unwanted artifacts in the
"Recent consumer surveys indicate that image stabilization is one of the top
three features along with higher megapixels and zoom capability that
consumers look for when buying a new digital camera," said Dan Goehl,
InvenSense's vice president of sales. "InvenSense's IDG-1000 gyroscope is
used today by many leading digital camera makers for image stabilization and
our BlurFree technology used with Zoran's COACH image processor makes it
easy for digital cameras makers without such technology to quickly adopt a
high quality image stabilization solution."
InvenSense is the leading provider of motion sensing solutions for mobile
applications. The company's motion sensing technology addresses emerging
mass-market applications including image stabilization, mobile navigation,
location-based services and smart user interfaces that use hand motion and
gesture-based commands. InvenSense's corporate offices are located in
Santa Clara, Calif. More information can be found at www.InvenSense.com.
(First posted on Wednesday, March 7, 2007 at 17:06 EST)