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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

DxO Labs Logo. Click to visit the DxO Labs website! PRESS RELEASE: New DxO FilmPack v1.1 Adds Exclusive Toning Modes, Adobe Photoshop Plug-in Compatibility and Features a Special Introductory Price of $69 until May 31st

Simulating the grain and color of popular films and including new "toning" options, version 1.1 of DxO FilmPack is also available as a stand-alone application as well as add-on to DxO Optics Pro.

Las Vegas, Nevada - March 8, 2007 - PMA 07 Booth #J271 - DxO Labs today announces the immediate availability for Windows and Macintosh of DxO FilmPack v1.1. Based on detailed analysis and calibration of the originals, DxO FilmPack enables digital photographers to add the effect - in terms of color and grain - of more than 20 slide, black-and-white and color negative films. DxO FilmPack even permits users to combine the color rendition and grain profiles of different films. This latest version also adds a range of "toning" renditions bringing DxO FilmPack ever closer to a traditional darkroom experience.

Version 1.1 of DxO FilmPack now provides its functionality as an Adobe Photoshop plug-in (CS2, CS3 and Photoshop Elements 4 & 5), a stand-alone application and an add-on to DxO Optics Pro 4.2 or greater.

DxO FilmPack effects can be applied to any digital image in JPEG or TIFF8 or TIFF16 format, regardless of its source (digital camera, bridge camera, D-SLR, digital scan, etc). When used within DxO Optics Pro, the DxO FilmPack effects can even be applied to RAW images, providing even greater color accuracy.

"Since launching DxO FilmPack as a DxO Optics Pro add-on last December, the demand for a version as an Adobe Photoshop plug-in has been phenomenal. With DxO FilmPack v1.1, we are extremely pleased to bring the benefits of DxO Image Science Technology to an ever wider community of digital photographers," commented Luc Marin, VP Business Development - Photography at DxO Labs.

DxO FilmPack (v1.1) includes the following film profiles and tonings:

Slide films
    Kodak Ektachrome 100VS
    Kodak Kodachrome 25
    Kodak Kodachrome 64
    Kodak Kodachrome 200
    Fuji Astia 100
    Fuji Provia 100
    Fuji Velvia 50

Black & White films
    Kodak T-Max 3200
    Kodak Tri-X 400
    Kodak BW 400CN
    Fuji Neopan Acros 100
    Illford XP2
    Ilford Pan F Plus 50
    Ilford HP5 Plus 400
    Illford Delta 400
    Ilford HPS 800

Color Negatives
    Kodak Portra 160NC
    Kodak Portra 160VC
    Fuji Fujicolor Superia Reala 100
    Fuji Fujicolor Superia X-tra 800
    Fuji Fujicolor Superia HG 1600

Mixed rendition
    Kodak Elite 100 --> cross-processed into C41
    Fuji Superia 200 --> cross processed into E6

    Ferric sulfate - New in v1.1
    Gold - New in v1.1
    Selenium - New in v1.1
    Gold Sepia - New in v1.1
    Terra Sepia - New in v1.1

(For details on how the DxO FilmPack was created, please see the DxO FilmPack technical document).

Pricing and availability
Priced at $99, DxO FilmPack v1.1 is available immediately from the DxO Labs e-store (www.dxo.com) at the introductory price of $69 (excluding sales taxes) until May 31st, 2007. DxO FilmPack v1.1 will also be available from the company's network of selected resellers and distributors later in March. All customers having purchased the first version of DxO FilmPack after January 7th, 2007 are entitled to a free upgrade to version 1.1. The price of the upgrade for customers having purchased before this date is $49 (excl. sales taxes).

System Requirements
- 1 GB RAM
- 80 MB available disk space
- Adobe Photoshop® CS2 or CS3, or Adobe Photoshop® Elements 4 or 5, or DxO Optics Pro v4. 2 and above for the Photoshop Plug-In
Windows :
- Intel® Pentium® 4 processor or AMD® equivalent (Pentium® Dual Core or higher or equivalent recommended)
- Microsoft® Windows 2000, Windows XP, Windows Vista
Macintosh :
- G4, G5 or Intel-Mac
- Mac OS X.3 or X.4

About DxO Labs
DxO Labs offers products and solutions ensuring excellence in digital imaging. DxO Labs develops and licenses intellectual property serving the entire digital imaging chain: licensing of optics and silicon architectures for embedded still and video image processing; image quality evaluation and measurement tools and methodologies; image quality enhancement software for consumers. The company's key customers and partners include:
- Consumer electronics manufacturers such as digital camera vendors and cameraphones vendors;
- Imaging components suppliers: camera module manufacturers, sensor vendors, and processor vendors;
- Demanding photographers, as well as photography journalists and imaging experts.

DxO Labs' product portfolio is steadily finding a place at the heart of advanced consumer electronics and world-class industry imaging systems where "Image Science by DxO" becomes a reference for quality.

For more information, visit DxO Labs online at www.dxo.com

In North America, DxO Optics Pro is available through Calumet Photographic (www.calumetphoto.com) and Adorama Camera (www.adorama.com).

DxO Labs, S.A. 3, rue Nationale 92100 Boulogne France
DxO is registered trademarks of DxO Labs. Other trademarks and trade names may be used in this document to refer to either the entities claiming the marks and names or their products. DxO Labs disclaims any proprietary interest in trademarks and trade names other than its own.

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(First posted on Thursday, March 8, 2007 at 09:09 EST)

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