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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

SanDisk's logo. Click to visit SanDisk's website! PRESS RELEASE: SanDisk Unveils 8-Gigabyte SanDisk Ultra II SDHC Card for Fast Performance and Large Storage in New Cameras


Cards Will Be Bundled With Free MicroMate USB 2.0 Reader.

LAS VEGAS, NEVADA, Mar. 8, 2007 - SanDisk® Corporation (NASDAQ: SNDK) today introduced an 8-gigabyte (GB) SanDisk Ultra® II SD™ High Capacity (SDHC™) card to meet the growing demand for more photo and video storage. The new cards can store over 4,000 high-resolution pictures or up to 15 hours of MPEG 4 video. The announcement was made at the Photo Marketing Association (PMA) Show at the Las Vegas Convention Center, where SanDisk is displaying its photographic products in Booth G191 on Level 1 of the South Hall.

The SanDisk Ultra II SDHC card features write speeds of 9 megabytes (MB) per second and read speeds of 10MB/sec. The cards are targeted at digital photography enthusiasts with 5 megapixel or higher resolution cameras or videographers with camcorders that require significantly faster flash storage cards. The card carries a Class 4 speed rating.

SanDisk 8GB SHDC card. Courtesy of SanDisk, with modifications by Zig Weidelich

The SanDisk MicroMate™ USB 2.0 reader, which normally retails for $19.99, will be included with the 8GB SanDisk Ultra II SDHC card at no extra charge. SDHC cards require an SDHC-compatible reader to transfer images from card to computer, and the MicroMate readers work with both SDHC and SD cards.

SanDisk Micro Mate SDHC card reader. Courtesy of SanDisk, with modifications by Zig Weidelich

"As new SDHC-compatible digital still cameras and camcorders arrive on the market with greater frequency, consumers should select a memory card that meets the demands of these devices," said Anna Enerio, retail product marketing manager at SanDisk. "This combination of an 8GB SanDisk Ultra II SDHC card and a MicroMate reader gives consumers high capacity, proven performance and convenience at an exceptional value."


The 8GB SanDisk Ultra II SDHC card adheres to the SD 2.00 specification, a new design that is required for cards and cameras to support capacities from 4GB to 32GB. The specification was developed by the SD Association, an industry standards board, which also defined three speed classes for speed and performance capabilities. The speed rating system, adopted by the SD Association, is intended to help consumers select the right card for the desired application. It does not denote the fastest memory card.

Though standard SD and SDHC cards look identical in size and shape, only SDHC-compatible cameras and devices can accept the new SDHC cards. SanDisk differentiates its new cards with the SDHC logo on the card and retail package.


Suggested Pricing and Availability

  Capacities US$ Euros, Ex VAT Availability
SanDisk 8GB Ultra II SDHC Bundle with MicroMate SDHC/SD 8GB + MicroMate USB 2.0 Reader $239.99 121 Euro June 2007


For additional information, please visit SanDisk's website:
What is SDHC: http://www.sandisk.com/sdhc/SDHC.pdf
SDHC product information: http://www.sandisk.com/sdhc/

SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, CA and has operations worldwide, with more than half of its sales outside the U.S.


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(First posted on Friday, March 9, 2007 at 14:05 EST)

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