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PRESS RELEASE: Vivitar Debuts 6-Megapixel Underwater Digital Camera and Suite of New Digital Products at PMA 2007
TEMPE, Ariz.--(BUSINESS WIRE)--Vivitar Corporation, a wholly owned subsidiary of Syntax-Brillian Corporation (Nasdaq:BRLC), announced the debut of a suite of innovative digital imaging products at PMA 2007, being held at the Las Vegas Convention Center, March 8-11.
Highlighting Vivitar's exhibit is the 6-megapixel ViviCam 6200W underwater camera -- one of the company's first new products since its November 2006 acquisition by Syntax-Brillian. The stylish 6-megapixel ViviCam 6200W is waterproof to 10 meters, features 4X digital zoom, a 2" LCD display, SD card support, and a rubber-armored exterior for enhanced ruggedness and durability.
In addition to the ViviCam 6200W, also debuting at PMA 2007 are the ViviCam 7388s 7-megapixel digital camera; the ViviCam 6385u 6-megapixel digital camera; the X625 10-megapixel digital camera; and the DVR 530 5-megapixel digital video recorder. These new models, as well as twenty-five additional products from the company, can be seen at booth C226 in the South Hall of the Las Vegas Convention Center.
"We're very proud to debut this suite of exciting new digital products which we feel announces a fresh take on our long heritage of quality and innovation in the photography industry," said Eric Cole, Vice President of Operations, Vivitar North America. "We feel these new products affirm that Vivitar, in collaboration with Syntax-Brillian, is emerging with a new sense of power and sophistication that we'll continue to exhibit throughout 2007 domestically and internationally."
New Vivitar® Products at PMA 2007:
ViviCam 6200W - 6-megapixel digital camera, waterproof to 30ft./10 meters
ViviCam 7388s - 7-megapixel, 3X optical zoom, 3" LCD display, MP3 playback
ViviCam 6385u - 6-megapixel, 3X optical zoom, ultra-slim metal body available in 6 metallic colors
X625 - 10-megapixel, 6x optical zoom, retro pop-up flash
DVR530 - 5-megapixel, 640x480 30fps video capture, TV capture/playback, MP3, Webcam
About Vivitar Corporation
Based in Southern California for nearly 70 years, Vivitar Corporation (Vivitar®) has cultivated a rich heritage of photographic product development and imaging technology innovation.
Vivitar® is a leading brand of digital and film cameras and offers a complete line of photographic products including digital cameras, digital video recorders, 35mm SLR cameras, flashes, binoculars, projectors and camera accessories.
Vivitar's line of high-quality, affordable digital cameras ranges from entry-level 3-megapixel cameras to 10-megapixel digital cameras with zoom optics. The ViviCam series of digital cameras is one of the broadest product lines of digital cameras on the market today, spanning the spectrum of interest from novice through advanced digital photographer. Vivitar offers 12-megapixel, 10-megapixel, 8-megapixel, 7-megapixel, 6-megapixel and 3-megapixel digital cameras.
Vivitar has offices in the United States, Hong Kong, the UK, and France and is an independent, wholly owned subsidiary of Tempe, Arizona-based digital entertainment product company Syntax-Brillian Corporation. Vivitar® branded products are distributed worldwide through a wide variety of stores, merchants and dealers; they can be purchased in specialty stores, photography stores, mass merchants, drug store chains, warehouse super-stores and on-line.
For information, please visit our Web site at www.vivitar.com or email firstname.lastname@example.org.
About Syntax-Brillian Corporation
Syntax-Brillian Corporation (www.syntaxbrillian.com) is one of the world's leading manufacturers and marketers of LCD and LCoS™ HDTVs, digital cameras, and microdisplay entertainment products. The company's lead products include its Olevia™ brand (www.olevia.com) high definition widescreen LCD and LCoS™ televisions -- one of the fastest growing global TV brands -- and Vivitar® brand (www.vivitar.com) digital still and video cameras. Syntax-Brillian has built an Asian supply chain coupled with an international manufacturing and distribution network to support worldwide retail sales channels and position the company as a market leader in consumer digital entertainment products.
Olevia™, Brillian™, LCoS™ and Vivitar® are trademarks or registered trademarks of Syntax-Brillian Corporation. All other trademarks are the property of their respective owners.
(First posted on Saturday, March 10, 2007 at 10:31 EST)