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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

ArcSoft's logo. Click to visit the ArcSoft website! PRESS RELEASE: ArcSoft Demonstrates Embedded Solutions for Cameras and Camera Phones

Smile Detection, Blink Detection, and Dynamic Lighting Shown at PMA

LAS VEGAS --(Business Wire)-- Mar. 8, 2007 ArcSoft is demonstrating its new Smile Detection, Blink Detection, and Dynamic Lighting Embedded Solutions for digital cameras and camera phones this week at the PMA 2007 Convention. Together with ArcSoft's existing and widely touted Embedded Solutions, these new technologies give camera and camera phone makers the opportunity to provide advanced enhancement functions built in to their devices.

"Today's digital capture devices, particularly camera phones, are everywhere now," said Michael Downs, ArcSoft Vice President of Marketing and Business Development. "With our Smile Detection, Blink Detection, and Dynamic Lighting technologies embedded into their devices, people can capture better photos and avoid common problems, such as closed-eye."

The Smile Detection and Blink Detection technologies help ensure that everyone's face looks "picture-perfect" with every shot. The new Dynamic Lighting technology compensates for unfavorable lighting conditions by brightening underexposed areas and balancing overexposed areas. These new technologies further expand ArcSoft's extensive line of embedded solutions and confirm ArcSoft's position as one of the key providers of multimedia software for camera phone vendors worldwide.

ArcSoft's Embedded Solutions cover a broad spectrum of advanced functions:

-- ArcSoft Anti-Shaking

-- ArcSoft Auto-Enhance

-- ArcSoft Blink Detection - NEW!

-- ArcSoft Creativity

-- ArcSoft Dynamic Lighting - NEW!

-- ArcSoft Face Tracking

-- ArcSoft FunnyFace

-- ArcSoft PhotoStitching

-- ArcSoft Red-Eye Removal

-- ArcSoft Smart De-Noise

-- ArcSoft Smile Detection - NEW!

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit http://www.arcsoft.com.

(C) 2007. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. All other products and companies named herein are trademarks of their respective owners.

(First posted on Saturday, March 10, 2007 at 16:13 EST)

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