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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

ArcSoft's logo. Click to visit the ArcSoft website! PRESS RELEASE: ArcSoft Cut-It-Out(TM)


Adobe(R) Photoshop(R) Plug-in for Creating Selection Masks.

LAS VEGAS --(Business Wire)-- Mar. 9, 2007 ArcSoft, Inc. announced the release of ArcSoft Cut-It-Out(TM) today at the PMA 2007 Convention. Cut-It-Out is a new plug-in for Adobe(R) Photoshop(R) that allows users to separate objects in digital photos from their backgrounds, creating a mask. The segmentation technology provides a fast and accurate solution for complex object extraction.

"Creating pro-level photo editing masks may now be achieved with unprecedented time savings and ease-of-use," said Michael Downs, ArcSoft Vice President of Marketing and Business Development. "The Cut-It-Out plug-in gives users a preview of our high-end photo editing technology offerings which we will be expanding over the course of the year."

Similar in functionality to Photoshop's Extract command, Cut-It-Out offers superior speed and accuracy in selecting object details from image backgrounds. For example, wispy hair or intricate tree leaves are both difficult and time-consuming to isolate with other methods; Cut-It-Out has an easy-to-use interface that provides both quick, excellent precision and options for fine-tuning the object extraction. The plug-in works with Windows versions of Adobe Photoshop 6, 7, 8, and CS, and with Photoshop Elements.

Users interested in using Cut-It-Out with their digital photos may also want to download the free ArcSoft RAW Thumbnail Viewer(TM) plug-in. Released earlier this year, the free plug-in allows users to see thumbnails of virtually all RAW photo formats right within the "Thumbnails" view of Windows Explorer -- instead of the generic icon that Windows displays by default -- enabling people to browse and manage their most important images without having to launch special software.

Pricing and Availability

ArcSoft Cut-It-Out(TM) is offered for retail purchase for US$99.99. More information is available at http://www.arcsoft.com/products/cutitout.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit http://www.arcsoft.com.

(C) 2007. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. ArcSoft Cut-It-Out is a trademark of ArcSoft, Inc. All other products and companies named herein are trademarks of their respective owners.


(First posted on Saturday, March 10, 2007 at 17:05 EST)

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