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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Mitsubishi Electric Photo Imaging logo. Click here to visit the Mitsubishi Electric Photo Imaging website! PRESS RELEASE: Mitsubishi Digital Electronics America Imaging Products Announces New Ultra-Fast, High Volume CP-9800DW Digital Photo Printer


IRVINE, Calif., March 26, 2007 - Underscoring its commitment to providing the most advanced digital photo printing technology, Mitsubishi Digital Electronics America Imaging Products today announced the new CP-9800DW digital photo printer. The Mitsubishi CP-9800DW offers high-grade picture quality at even faster output speeds, making the unit an even more powerful revenue-generator for professional photographers in the field, as well as photo retailers looking to cycle customers through the photo kiosk process more quickly.

Featuring a high-speed USB 2.0 interface, the high-performance CP-9800DW very quickly produces prints with exceptional resolution and clarity. With a print speed of 8.7 seconds for a 4" x 6" print, the CP-9800DW can produce 100 prints in just 15 minutes at a consistent printing speed. That high-speed output rate translates immediately and positively to the bottom line for any on-site event photographer or photo retailer.

"The new CP-9800DW is our most advanced photo printer to date with state-of-the-art technology in printer speed and accuracy," explained Darla Achey, product marketing specialist, Mitsubishi Digital Electronics America Imaging Products. "Not only does it produce a print quickly, it does so without any sacrifice to the resolution quality of the print. Mitsubishi's new color management engine ensures vivid images, deeper black tones and smear-free gradation with every print."

The new CP-9800DW color management engine technology is based on Mitsubishi's adaptive thermal-head management engine and features a 300 dpi high-density thermal head for clean, defined and consistent picture production.

In addition to superb performance, the CP-9800DW also boasts greater versatility by offering four print sizes (3.5" x 5", 4" x 6", 5" x 7", and 6" x 9") with edge-to-edge printing, all of which print at speeds faster than ever before. With a jam-free, roll-type mechanism, photo prints of any size are deposited in the convenient front-access paper catch tray for easy customer access.

The CP-9800DW joins Mitsubishi's superb line up of high-performance digital photo printers including the CP-9550DW providing 4 x 6, 5 x 7 and 6 x 9 prints, and the CP-3020DAU outputting to 8 x 10 and 8 x 12 prints. All Mitsubishi digital photo printers are backed by Mitsubishi's one-of-a-kind Express Replacement Assistance program, which guarantees replacement product to be shipped within 24 hours of a claim.

About Mitsubishi Digital Electronics America
Headquartered in Irvine, Calif., Mitsubishi Digital Electronics America, Inc. is a subsidiary of Mitsubishi Electric Corporation of Japan, a worldwide leader in premium quality imaging and presentation products that set the standard in innovation, performance and reliability.

The Photo Imaging Division of Mitsubishi Digital Electronics America manufactures and markets a wide range of products for the photographic industry, including an extensive line of digital photo printers and kiosks. For information on photo products call toll-free 888-307-0388 or visit www.mitsubishi-imaging.com/photo.

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(First posted on Thursday, March 29, 2007 at 08:54 EDT)

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